Global Marketing Sponsorships Manager
Stanley Black & Decker, Inc.
full-time
Posted on:
Location Type: Remote
Location: United States
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About the role
- Serve as the primary point of contact for major sports and entertainment sponsorships, including NASCAR, Formula 1, motorsports.
- Manage and nurture key relationships to maximize partnership value and brand impact.
- Lead the activation and optimization of all contracted sponsorship assets, such as branding, VIP experiences, meet-and-greets, social media content, and special requests.
- Ensure all partner environments are outfitted with Stanley Black & Decker products, maintaining brand exclusivity.
- Collaborate with internal brand, B2B, and activation teams to deliver impactful promotions, events, social media campaigns, and philanthropic initiatives.
- Support event planning and execution, including hosting customers and VIP guests at hospitality experiences.
- Establish and track key performance indicators for each partnership, working with analytics teams to measure results, ROI, and overall impact.
- Monitor and report on partnership performance, including exposure, engagement, sales impact, and philanthropic outcomes.
- Continuously seek opportunities to enhance partnership value and improve processes.
Requirements
- Bachelor’s degree in Marketing from an accredited four-year college or university, or 5–10 years of experience in Marketing or Sports Marketing.
- Outstanding writing and editing skills, with proven ability to communicate clearly and effectively to both internal and external audiences.
- Advanced PowerPoint skills and experience creating visually compelling presentations.
- Strong project management abilities, with a track record of successfully handling multiple assignments from start to finish, on time and within budget.
- Strong business partnership mindset, with curiosity and the ability to develop business acumen.
- Travel approximately 40% of the time, including weekends and potential international trips, to oversee partnership activations and events.
Benefits
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Applicant Tracking System Keywords
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Hard Skills & Tools
MarketingSports MarketingProject ManagementPerformance MeasurementEvent PlanningBrand ActivationSocial Media CampaignsAnalyticsPresentation SkillsWriting and Editing
Soft Skills
CommunicationRelationship ManagementCuriosityBusiness AcumenOrganizational SkillsLeadershipCollaborationProblem SolvingTime ManagementCustomer Service