Senior Brand Manager, Outdoor
Stanley Black & Decker, Inc.
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteJob Level
Senior
About the role
- Responsible for planning, developing, and executing comprehensive brand marketing strategies
- Partner with Global Brand team to ensure alignment on campaign look and feel, as well as brand messaging
- Develop media plans and define campaign objectives alongside the Digital marketing team and external agencies
- Manage brand budget, including forecasting, management of PO invoicing process and preparing monthly budget tracker
- Collaborate closely with cross-functional teams, including Sales, Channel Marketing, Product Marketing, and Shopper Marketing
- Work with the Creative Studio team to create meaningful and relevant content for marketing campaigns and new product launches
Requirements
- 5+ years of in house brand marketing experience, preferably working in a large matrixed organization
- Bachelor’s degree in marketing or communications
- Experience in Brand Campaign Development & Execution
- Experience with launching brand marketing campaigns, developing content & messaging strategies
- Strong communicator with excellent interpersonal skills that can manage internal/external partners with varying degrees of knowledge
- Strong business acumen, including financial/budget management skills
- Exceptional project management, organizational and communication skills
Benefits
- Medical, dental, life, vision, disability, 401(k), Employee Stock Purchase Plan, paid time off, and tuition reimbursement
- Discounts on Stanley Black & Decker tools and other partner programs
- Access to a wealth of learning resources, including our digital learning portal
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
brand marketingcampaign developmentcontent strategybudget managementmedia planningforecastingproject management
Soft skills
communicationinterpersonal skillsorganizational skillsbusiness acumen
Certifications
Bachelor’s degree in marketingBachelor’s degree in communications