Performance Marketing Lead
Standard Bots
full-time
Posted on:
Location Type: Remote
Location: United States
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Salary
💰 $150,000 - $175,000 per year
Job Level
About the role
- Own the engine that turns marketing dollars into qualified pipeline
- Build, run, and optimize paid acquisition and conversion programs across search, social, and web
- Own performance marketing function end to end
- Build and manage granular keyword and ad group structures
- Write and test ad copy
- Manage budget allocation based on performance data
- Execute paid social campaigns targeting manufacturing operators
- Develop strategies for audience enrichment
- Own the conversion architecture across landing pages and key website flows
- Own the integration layer between advertising platforms, CRM, and analytics
- Monitor and optimize the full funnel from impression to closed-won
Requirements
- 5–7 years of hands-on performance marketing experience
- Deep expertise across paid search, paid social, and conversion rate optimization
- Fluency with Google Ads, Meta Ads, LinkedIn Ads, Google Analytics, and HubSpot
- Strong understanding of marketing technology architecture
- Sharp analytical instincts.
- Excellent ad copywriting skills
- A bias toward speed and testing
- Comfort working in a fast-moving startup
Benefits
- Employee stock options
- Paid time off
- Medical/dental/vision insurance
- Life insurance
- Disability insurance
- 401(k)
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
performance marketingpaid searchpaid socialconversion rate optimizationad copywritingkeyword managementbudget allocationaudience enrichmentanalytics integration
Soft Skills
analytical instinctsspeedtestingadaptability