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Market Research Director
StagwellMarket Research Director leading creative, custom research initiatives for tech clients at Emerald Research Group. Executing research projects and mentoring teams in a collaborative environment.
About the role
Key responsibilities & impact- Execute primary research and consulting projects (both qualitative and quantitative) from proposal to final report, signing off on each deliverable
- Lead the proposal process to create compelling and visually engaging proposals, accurately scoping and pricing new business opportunities and identifying case studies and assets required for cross team use
- Ensure profit margins are met and that projects are consistently scoped to company standards
- Guide the research design process and oversee the team in the development of approaches across methods, audiences, and objectives, balancing required depth/complexity with project costs to ensure projects meet profitability standards
- Demonstrate deep proficiency in both qualitative and quantitative research methods, with the ability to guide clients, teams, and leadership through all phases of research design, execution, and analysis.
- Manage data quality control across all projects, team members, and external partners , ensuring data is accurate and reporting is validated and checked, enforcing high quality across all project phases and work processes
- Build reporting and insight narratives by connecting themes and concepts, transporting audiences so they can see the world from a new point of view
- Produce advanced visualizations that bring data visualization to a new level, including infographics, data stories and thought leadership assets
- Work with external partners for survey creation, hosting, and analysis (ie DCMs)
- Scope, build, and test simulators and advanced survey instruments
- Understand statistical models and where to apply them, partnering with data scientists to weight, throttle and control data outcomes
- Formulate strategies and processes to evaluate emerging and longer-term opportunities and threats relative to client needs and key study objectives
- Advocate on behalf of clients, identifying solutions that meet both client and business needs and flagging when changes may be needed to meet project goals and desires outcomes
- Leverage presentation time with clients to build rapport, empathize with the client mindset, and deepen client relationships
- Work collaboratively with senior leadership and peer colleagues in an entrepreneurial environment
- Guide and mentor across a team of insights managers and analysts, acting as both a project resource and a people manager
- Play a key leadership role in shaping Emerald's culture, driving standards of quality, strategic thinking, and professional excellence across the organization
- Lead by example, ensuring you can teach and also execute each step of the project process
- Challenge your junior colleagues to stretch and grow beyond their current capabilities
- Develop methods for tool and skill development across teams and levels at Emerald
Requirements
What you’ll need- A 4-year Bachelor’s degree from an accredited university or equivalent work experience
- 5+ years of progressive market research, marketing, or consulting experience (in house or at an agency)
- 2+ years of experiencing mentoring and coaching analysts and managers to excel in their roles
- Experience with statistical software (e.g. SPSS, Q) and research tools (e.g. Decipher, SPSS Data Collection, Qualtrics)
- Excellent Word, PowerPoint, Excel, and written / verbal communication skills
- Ability to travel to the Seattle metro area regularly to attend key client and team meetings.
Benefits
Comp & perks- Health insurance
- 401(k) matching
- Flexible work hours
- Paid time off
- Comprehensive family planning benefits (including paid parental leave)
- Tuition reimbursement
- Pre-tax commuter benefits
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
qualitative researchquantitative researchdata quality controldata visualizationstatistical modelssurvey creationadvanced survey instrumentsproject managementreporting and analysismarket research
Soft Skills
leadershipmentoringcommunicationcollaborationstrategic thinkingclient advocacyproblem-solvingempathyteam managemententrepreneurial mindset