Stago

Director, SNA Marketing

Stago

full-time

Posted on:

Location Type: Remote

Location: United States

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Job Level

Lead

About the role

  • Develop and execute a comprehensive SNA marketing strategy aligned with corporate objectives and global initiatives
  • Lead product positioning, messaging, and go-to-market strategy for new and existing Stago coagulation solutions
  • Forecast market trends, customer demand, and revenue opportunities based on data-driven analysis
  • Drive pricing strategies in collaboration with finance and sales teams, ensuring competitiveness and profitability
  • Conduct market segmentation and sales analysis to identify target accounts, track performance, and perform gap analyses
  • Translate market intelligence and customer feedback into actionable business strategies
  • Build and nurture relationships with key customers, KOLs, and laboratory stakeholders
  • Lead structured Voice of Customer (VOC) initiatives to gather insights on unmet needs, product usage, and service expectations
  • Leverage customer feedback to guide product development, marketing campaigns, and support initiatives
  • Champion the customer perspective internally, ensuring our brand, communications, and offerings resonate with end users
  • Serve as a key driver of customer experience strategy, ensuring consistent, high-quality touchpoints across the customer journey
  • Develop tools, training, and messaging to enable sales and service teams to deliver value-driven customer conversations
  • Collaborate with the Director of Sales to align on sales objectives, messaging, and market opportunities
  • Lead the Business & Data team to optimize business reviews, lead generation, customer segmentation, and commercial insights
  • Lead ongoing analysis of market dynamics, competitor activity, and regulatory trends impacting the IVD and coagulation space
  • Provide internal stakeholders with actionable intelligence and recommendations based on competitive analysis
  • Monitor win/loss trends and identify emerging threats or opportunities in the market
  • Lead planning and execution for the annual National Sales Meeting, including agenda development, content creation, and logistics
  • Oversee the company’s presence at national tradeshows, conferences, and customer-facing events
  • Direct all internal and external marketing communications, including email campaigns, digital marketing, advertising, PR, and brand messaging
  • Manage and mentor the Business & Data team, ensuring alignment on analytics, CRM, forecasting, and commercial reporting to support strategic decisions
  • Foster a collaborative, high-performing marketing function that combines operational excellence with innovative thinking
  • Coach and develop team members to think strategically, take ownership, and translate data and insights into impactful ideas and campaigns
  • Create a culture that encourages curiosity, creativity, and continuous improvement, empowering employees to bring bold, customer-centered concepts to life.

Requirements

  • Bachelor's degree (B. A.) from four-year college or university required
  • 8-10 years related experience
  • Minimum 6 years of management or product management experience required
  • MBA preferred
  • Proficient with Microsoft suite of products
  • Proficient with CRM systems (e.g., Salesforce or Microsoft Dynamics)
  • Proficient with business analytics platform (e.g., PowerBI)
  • Proficient with customer survey platforms (e.g., Qualtrics)
  • Valid driver's license
  • Demonstrated success in product marketing, pricing strategy, market analysis, and competitive intelligence
  • Strong commercial acumen with experience working closely with sales leadership to drive performance
  • Exceptional communication, leadership, and relationship-building skills
  • Experience leading cross-functional teams and managing external vendors and agencies
  • Ability to write professional, compelling reports and correspondence
  • Strong analytical skills with the ability to interpret complex data, uncover insights, and translate them into actionable strategies
  • Excellent persuasion skills, with the ability to influence cross-functional teams and inspire alignment around shared goals
  • Proven ability to lead, mentor, and develop team members into strategic thinkers who deliver results.
Benefits
  • Reasonable accommodations for applicants with disabilities
  • Up to 50% travel
  • Ability to work in cross-functional teams
  • Professional development opportunities
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
product marketingpricing strategymarket analysiscompetitive intelligencedata-driven analysiscustomer segmentationbusiness analyticscustomer feedback analysissales analysisstrategic planning
Soft Skills
leadershipcommunicationrelationship-buildinganalytical skillspersuasioncollaborationcoachingstrategic thinkingcreativitycuriosity
Certifications
Bachelor's degreeMBA