Data Analyst

• Ensure databases are accurate and consistent; update CRM and related systems daily and flag/correct inconsistencies
• Monitor margins proactively and provide margin monitoring analysis by rep, territory, and product line
• Track pipeline: open leads, conversion rates, average order value (AOV), and lifetime value (LTV)
• Provide inventory insights: back-in-stock updates and out-of-stock alerts for high-demand products
• Maintain and update sales dashboards to reflect current sales status, daily trends, and projections
• Enter and assign all inbound leads to reps in NetSuite and manage lead assignment workflows weekly
• Correlate weekly sales activities (calls, meetings, demos) with performance and provide weekly summaries for strategy meetings
• Administer incentives: track day-to-day incentive progress, measure weekly success, and suggest improvements
• Identify targets (lapsed, new proprietary, new customers) by rep and state and prepare weekly slide decks (WAL/Distribution/Body Jewelry)
• Conduct monthly win/loss analysis and territory reporting; monitor monthly sales and spending against budgets
• Perform monthly cost and ROI analysis of promotions, incentives, and marketing activities
• Conduct customer profiling and segmentation (80/20 rule), flag at‑risk accounts, and analyze purchasing habits by region
• Produce monthly performance reports by team and category; manage commission calculations quarterly
• Conduct quarterly trend analysis to highlight outliers by rep, region, brand, and product trends
• Respond to ad-hoc reporting requests and support FP&A and Sales leadership with data-driven insights

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