Growth Marketing Manager – Influencer & Referral

StackFuel

Growth Marketing Manager responsible for scaling influencer collaborations and referral programs for StackFuel. Engaging alumni and optimizing performance for lead generation and bookings.

Posted 7/28/2026full-timeBerlin • 🇩🇪 GermanyJuniorMid-LevelWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in influencer marketing, referral marketing, and ambassador management, with a strong focus on lead generation and performance optimization. Proficient in storytelling and creating marketing assets that resonate with target audiences, while effectively collaborating across departments.

Highest-signal resume keywords

Influencer MarketingReferral MarketingCampaign OptimizationLead GenerationGerman (C2) and English (C1)

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Performance Data AnalysisConversion Funnel LogicKPI TrackingCampaign ExecutionSocial-Proof Marketing

Soft Skills

Strong CommunicationNetworking SkillsStructured Working StyleIndependent Working StyleOwnership Mentality

Industry Keywords

B2C EnvironmentDigital GrowthCommunity EngagementAlumni StoriesCustomer Voices

About the role

Key responsibilities & impact

Responsible for building, activating and scaling influencer partnerships, referral programs and ambassador structures
Systematically develop social-proof assets from alumni stories, testimonials and reviews
Work in a data-driven, autonomous and hands-on manner
Derive concrete optimization measures from performance data
Contribute measurably to lead generation and increased bookings
Collaborate closely with multiple departments to build scalable structures

Requirements

What you’ll need

Several years of experience in influencer marketing, referral marketing, ambassador management or social-proof marketing, ideally in a B2C environment
Experience designing, executing and optimizing campaigns with a clear performance and revenue focus
Understanding of conversion funnel logic, lead generation and performance KPIs as well as basic knowledge of tracking and attribution
Sense for authentic storytelling and ability to derive relevant marketing assets from alumni and customer voices
Strong communication and networking skills when dealing with external partners, influencers and community members
Structured, independent working style with high ownership mentality and hands-on approach
Excellent German (C2) and good English (at least C1)
Affinity for education, community and digital growth as well as experience in fast-growing or performance-driven environments is an advantage

Benefits

Comp & perks

Applications welcome regardless of gender, gender identity, sexual orientation, origin, age or disability