Senior Performance Marketing Manager

StackFuel

Senior Performance Marketing Manager responsible for scalable lead generation via various channels at StackFuel. Collaborates with cross-functional teams to optimize performance and improve lead quality.

Posted 7/28/2026full-timeBerlin • 🇩🇪 GermanySeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in performance marketing with a strong focus on scalable lead generation, budget management, and KPI optimization. Proficient in creating high-converting ads and landing pages while leveraging data-driven strategies to enhance conversion rates and lead quality.

Highest-signal resume keywords

Performance MarketingGoogle AdsMeta Ads ManagerConversion-Focused CopywritingData-Driven Budget Allocation

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Lead GenerationKPI ManagementA/B TestingFunnel LogicCampaign OptimizationConversion Rate OptimizationData AnalysisBidding StrategiesAd CreationLanding Page Optimization

Soft Skills

Strong Communication SkillsAnalytical ThinkingStructured Working StyleHigh Level of Personal ResponsibilityStrategic Thinking

Tools & Technologies

Google Analytics 4Meta AdsTikTok AdsLinkedIn AdsNative AdsYouTube Ads

Industry Keywords

CPLCACROASConversion RateLead Quality

About the role

Key responsibilities & impact

You will own our performance marketing with a focus on scalable lead generation across Paid Search, Paid Social and other performance channels
You will manage budget and key central KPIs (including CPL, CAC, ROAS, conversion rate and lead quality)
You will plan, implement and optimize cross-channel campaigns and landing pages
You will test and scale new performance channels and derive concrete growth actions from data analyses
In close collaboration with Sales, Brand/Creative, Web/Tech and the leadership team, you will continuously improve conversion rates and lead quality
Create and optimize high-converting ads and landing pages
Build and execute a structured testing roadmap (e.g. A/B tests, bidding strategies, creatives)
Optimize lead quality in close cooperation with the sales team
Evaluate and scale new performance channels and create structured reporting for internal stakeholders

Requirements

What you’ll need

Minimum 5 years of experience in performance marketing with a focus on Google Search and Meta Ads
Deep understanding of funnel logic, KPI management and data-driven budget allocation
Experience in conversion-focused copywriting for ads and landing pages
Confident user of Google Ads, Meta Ads Manager, GA4, and tracking and funnel setups
Experience with additional channels such as TikTok, LinkedIn Ads, Native Ads and YouTube Ads is an advantage
Strong communication skills, analytical thinking, structured working style and a high level of personal responsibility
Strong ownership and hands-on mentality as well as strategic thinking in a dynamic environment
Very good German (C2) and very good English (at least C1)

Benefits

Comp & perks

Experience in growth- or performance-driven environments is an advantage