St. Mark Ministries

Chief Marketing Officer

• Lead the implementation and governance of the ELCA Foundation’s refreshed brand identity, ensuring consistent application across channels, partners and materials
• Oversee web strategy and development, including redesign and relaunch of Foundation.ELCA.org to align with brand tone, improve user experience, and serve diverse stakeholder needs
• Lead the implementation, configuration and ongoing optimization of HubSpot Marketing Hub, ensuring integrated campaign execution, CRM alignment, marketing automation, and performance tracking to support personalized constituent journeys and data-driven strategy
• Direct the ongoing refresh of the Foundation’s marketing materials suite, including core brochures, kits, event assets and educational resources
• Shape and manage the Foundation’s brand voice across owned, paid and earned media
• Develop annual marketing plans aligned with fundraising and organizational goals, integrating brand storytelling, digital growth and lead generation
• Support perception shift efforts by elevating the Foundation’s identity as a growing, nationally competitive, fiduciary-sound fund with impact-focused results
• Serve as internal brand steward, educating teams and partners on usage guidelines and providing creative oversight for visual and verbal expression of the brand
• Manage agency and vendor relationships, including video production, design, digital services, and media planning
• Collaborate with Advancement and Gift Planning teams to drive lead generation, donor engagement and stewardship initiatives
• Track performance against KPIs, lead marketing analytics efforts and adapt strategy accordingly
• Other duties as assigned

Director of Marketing Communications