Director of Content Strategy

St. Jude Children's Research Hospital

Director of Content Strategy responsible for executing social media strategy at a leading pediatric health system. Leading a data-driven team to enhance community engagement and brand storytelling.

Posted 7/2/2026full-timeHouston • Texas • 🇺🇸 United StatesLeadWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in developing and implementing social media strategies that enhance brand awareness and community engagement. Proficient in leading social media initiatives, creating compelling content, and analyzing performance metrics to drive organizational goals.

Highest-signal resume keywords

Social Media Strategy DevelopmentDigital Communications LeadershipContent Creation and StorytellingKey Performance Indicator TrackingSocial Listening and Engagement

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Social Media ManagementDigital Media StrategyContent DevelopmentPerformance Metrics AnalysisEditorial Calendar Development

Soft Skills

LeadershipCommunicationEngagementCollaborationCreativity

Tools & Technologies

FacebookInstagramLinkedInYouTube

Industry Keywords

Brand AwarenessCommunity EngagementThought LeadershipDigital TrendsAudience Behavior

About the role

Key responsibilities & impact

Develops and implements a forward-looking social media strategy that supports enterprise goals in reputation, brand awareness, thought leadership, and community engagement
Leads the direction, tone, and visual identity of all enterprise-level social channels (e.g., Facebook, Instagram, LinkedIn, YouTube)
Fosters authentic, two-way engagement with patients, families, staff, and communities through meaningful content and dialogue
Lead proactive social listening to identify emerging issues, public sentiment and opportunities for engagement
Oversees creation of emotionally resonant storytelling that showcases the health system’s patients, clinicians, staff, research and impact
Stays ahead of digital trends, technologies, and audience behaviors to ensure the organization is a social media leader
Leads development of an integrated editorial calendar that aligns social media activity with organizational priorities, awareness campaigns, and key events
Defines and tracks key performance indicators (KPIs) for engagement, reach, sentiment and conversion across platforms

Requirements

What you’ll need

Bachelor’s degree in communications, marketing, digital media, journalism, or related field required
Master’s degree preferred
10 years of progressive experience in digital communications or social media management, including at least 3–5 years in a leadership role, required

Benefits

Comp & perks

Health insurance
401(k) matching
Paid time off
Professional development opportunities