Field Marketing Manager

Squiz

. Act as a strategic partner to regional sales leaders, aligning marketing initiatives with sales priorities and pipeline targets, working alongside the centralised marketing team to set strategy for the financial year .

Posted 5/7/2026full-timeSydney • 🇦🇺 AustraliaMid-LevelSeniorWebsite

Tech Stack

Tools & technologies

SQL

About the role

Key responsibilities & impact

Act as a strategic partner to regional sales leaders, aligning marketing initiatives with sales priorities and pipeline targets, working alongside the centralised marketing team to set strategy for the financial year
Develop and execute annual/quarterly marketing plans to drive acquisition, customer expansion and retention
Define audience segmentation, buyer personas and lifecycle strategies
Collaborate with global teams to align messaging, campaigns and go-to-market plans
Monitor market trends, competitor activity and customer insights to inform strategy
Own regional marketing KPIs and present performance, insights and recommendations to senior stakeholders
Manage and optimise regional marketing budgets, ensuring strong ROI and efficient allocation of spend
Design and execute (with growth marketing) integrated, multi-channel campaigns across the full funnel, from awareness to conversion
Develop customer journeys and nurture programs to drive MQL to SQL conversion and pipeline velocity
Leverage digital channels including paid media (search, social, display), email, website and marketing automation platforms
Plan and deliver both virtual and in-person events to generate demand and deepen prospect engagement
Localise global campaigns and content to maximise regional relevance and performance
Partner with content teams to develop assets including case studies, thought leadership and sales enablement materials
Manage social media presence and support social selling initiatives
Track, analyze and continuously optimise campaign performance using data and insights
Build strong cross-functional relationships across sales, marketing, operations and product teams
Align closely with sales to support pipeline generation, campaign adoption and lead follow-up
Act as the voice of the field, providing feedback on gaps, opportunities and market needs
Utilise the CRM platform to manage campaigns, leads and reporting
Ensure data integrity, segmentation accuracy and compliance with global standards
Implement structured processes and reporting frameworks to ensure consistent execution and visibility
Monitor and report on campaign performance, pipeline contribution and ROI at regular intervals
Drive co-marketing by joining forces with our partners in region
Continuously test and learn innovative approaches to improve marketing effectiveness

Requirements

What you’ll need

Bachelor’s degree in Marketing, Business or related field preferred
3+ years’ experience in B2B enterprise marketing, ideally within technology or software
Proven success in demand generation, acquisition marketing and pipeline growth
Experience developing and executing integrated, multi-channel campaigns
Experience with digital marketing channels
Strong analytical mindset with the ability to translate data into actionable insights
Excellent stakeholder management and communication skills, with experience working in matrix organizations
Highly organized, proactive and adaptable, with the ability to manage multiple priorities in a fast-paced environment

Benefits

Comp & perks

🌐 Worldwide ❌ Jobs You've Hidden ⭐️ Saved Jobs ✅ Applied Jobs ✉️ Email Alerts 👤 Account Squiz Website LinkedIn All Job Openings 201 - 500 employees ☁️ SaaS 🏢 Enterprise 💰 Venture Round on 2020-08 SaaS
AI
Enterprise Squiz is a company that provides a powerful Digital Experience Platform (DXP), designed to help organizations create, optimize, and govern multiple digital experiences with speed and scalability. Their platform offers a suite of tools including content management, AI-powered search, conversational AI, dynamic forms, and integrations for personalizing and optimizing digital interactions. Squiz caters to various industries such as government, higher education, financial services, and healthcare, by helping them deliver efficient and personalized digital experiences. The platform empowers marketers and non-technical teams with low-code solutions, while also supporting deep customization needs for developers, allowing organizations to manage their entire tech stack from a single, secure, AI-powered hub. Field Marketing Manager 🔥 1 hour ago 🏢🏡 Sydney – Hybrid ⏰ Full Time 🟡 Mid-level 🟠 Senior 🎡 Marketing Apply Now Find Hiring Managers Customize resume + cover letter Report problem ☆ Save ☑️ Mark as applied ❌ Hide 📋 Description
Act as a strategic partner to regional sales leaders, aligning marketing initiatives with sales priorities and pipeline targets, working alongside the centralised marketing team to set strategy for the financial year
Develop and execute annual/quarterly marketing plans to drive acquisition, customer expansion and retention
Define audience segmentation, buyer personas and lifecycle strategies
Collaborate with global teams to align messaging, campaigns and go-to-market plans
Monitor market trends, competitor activity and customer insights to inform strategy
Own regional marketing KPIs and present performance, insights and recommendations to senior stakeholders
Manage and optimise regional marketing budgets, ensuring strong ROI and efficient allocation of spend
Design and execute (with growth marketing) integrated, multi-channel campaigns across the full funnel, from awareness to conversion
Develop customer journeys and nurture programs to drive MQL to SQL conversion and pipeline velocity
Leverage digital channels including paid media (search, social, display), email, website and marketing automation platforms
Plan and deliver both virtual and in-person events to generate demand and deepen prospect engagement
Localise global campaigns and content to maximise regional relevance and performance
Partner with content teams to develop assets including case studies, thought leadership and sales enablement materials
Manage social media presence and support social selling initiatives
Track, analyze and continuously optimise campaign performance using data and insights
Build strong cross-functional relationships across sales, marketing, operations and product teams
Align closely with sales to support pipeline generation, campaign adoption and lead follow-up
Act as the voice of the field, providing feedback on gaps, opportunities and market needs
Utilise the CRM platform to manage campaigns, leads and reporting
Ensure data integrity, segmentation accuracy and compliance with global standards
Implement structured processes and reporting frameworks to ensure consistent execution and visibility
Monitor and report on campaign performance, pipeline contribution and ROI at regular intervals
Drive co-marketing by joining forces with our partners in region
Continuously test and learn innovative approaches to improve marketing effectiveness 🎯 Requirements
Bachelor’s degree in Marketing, Business or related field preferred
3+ years’ experience in B2B enterprise marketing, ideally within technology or software
Proven success in demand generation, acquisition marketing and pipeline growth
Experience developing and executing integrated, multi-channel campaigns
Experience with digital marketing channels
Strong analytical mindset with the ability to translate data into actionable insights
Excellent stakeholder management and communication skills, with experience working in matrix organizations
Highly organized, proactive and adaptable, with the ability to manage multiple priorities in a fast-paced environment Apply Now 📊 Check your resume score for this job Improve your chances of getting an interview by checking your resume score before you apply. Check Resume Score Similar Jobs Country Marketing Manager 🕒 2 days ago Whatnot 201 - 500 🏪 Marketplace 🛍️ eCommerce Website LinkedIn All Job Openings Marketing Manager at Whatnot responsible for driving product category growth in Australia. Focused on user acquisition, influencer marketing, and event planning to build community engagement. 🏢🏡 Sydney – Hybrid 💵 $153k - $180k / year 💰 $260M Series D on 2022-07 ⏰ Full Time 🟡 Mid-level 🟠 Senior 🎡 Marketing Senior Marketing Manager – 6 Month Maternity Leave Cover 🕒 6 days ago MyPass Global 51 - 200 Website LinkedIn All Job Openings Senior Marketing Manager focusing on AI-enhanced marketing strategies for a B2B SaaS platform. Oversee events, content, and campaigns in workforce compliance industry. 🏢🏡 Sydney – Hybrid 💰 Seed Round on 2020-03 ⏰ Full Time 🟠 Senior 🎡 Marketing Marketing Coordinator 🕒 April 23 Essity 10,000+ employees ⚕️ Healthcare Insurance 🧘 Wellness Website LinkedIn All Job Openings Marketing Coordinator supporting marketing campaigns for Modibodi, a sustainable apparel brand. Collaborating across teams to drive impactful partnerships and brand activations in a fast-paced environment. 🏢🏡 Sydney – Hybrid 💰 Post-IPO Debt on 2022-09 ⏰ Full Time 🟡 Mid-level 🟠 Senior 🎡 Marketing Senior Field Marketing Manager – APJ 🕒 April 16 Vanta 201 - 500 📋 Compliance 🔐 Security ☁️ SaaS Website LinkedIn All Job Openings Field Marketing Manager responsible for executing regional strategy across APJ for Vanta's Trust Management Platform. Focused on pipeline generation through events and partnerships. 🏢🏡 Sydney – Hybrid 💰 $40M Series B on 2022-10 ⏰ Full Time 🟠 Senior 🎡 Marketing Marketing Associate, ANZ, MEA 🕒 April 8 Starling Bank 1001 - 5000 🏦 Banking 💳 Fintech 💸 Finance Website LinkedIn All Job Openings Join Engine by Starling as a Marketing Associate to support ANZ and MEA marketing initiatives. Assist in campaign execution and partner collaborations within a hybrid work environment. 🏢🏡 Sydney – Hybrid ⏰ Full Time 🟢 Junior 🟡 Mid-level 🎡 Marketing View More Marketing Jobs 🌐 Worldwide Built by Lior Neu-ner. I'd love to hear your feedback — Get in touch via DM or support@remoterocketship.com Search Search Jobs by country Search jobs by city Search jobs by job title Search entry-level jobs Search junior-level jobs Search senior-level jobs Search jobs by tech stack Search jobs by contract type Search remote internships Search remote part-time jobs Remote jobs Anywhere in the World Companies Hiring Anywhere in the World Companies Hiring Sales People Anywhere in the World Companies Hiring Software Engineers Anywhere in the World Resources Advice Tips for finding remote jobs Interview questions and answers Resume examples Cover letter examples Post a job Affiliates Privacy policy Terms of service Job board SEO course AI Apply Copilot OpenClaw job finder Jobs by Country Remote jobs anywhere in the world (Worldwide remote jobs) Remote jobs United States Remote jobs Australia Remote jobs Brazil Remote jobs Canada Remote jobs France Remote jobs Ireland Remote jobs Germany Remote jobs Netherlands Remote jobs Spain Remote jobs UK Popular Jobs Remote data analyst jobs Remote customer support jobs Remote executive assistant jobs Remote marketing jobs Remote product designer jobs Remote product manager jobs Remote project manager jobs Remote recruiter jobs Remote sales jobs Remote software engineer jobs Jobs by Type Remote full-time jobs Remote part-time jobs Remote contract jobs Remote internship jobs Remote entry-level jobs Remote jobs with no experience required Remote junior jobs (1-3 years of experience) Digital nomad jobs Remote jobs with no degree required Freelance remote jobs Temporary remote jobs Remote jobs hiring now Stay at home mom jobs

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Hard Skills & Tools

demand generationacquisition marketingpipeline growthaudience segmentationbuyer personaslifecycle strategiesmulti-channel campaignsdigital marketingdata analysiscampaign performance optimization

Soft Skills

stakeholder managementcommunication skillsorganizational skillsproactiveadaptabilityanalytical mindsetcross-functional collaborationstrategic thinkingproblem-solvingtime management

Certifications

Bachelor’s degree in MarketingBachelor’s degree in Business