Director of Wholesale Sales

Squishable

Director of Wholesale Sales managing and growing Squishable’s wholesale sales channel. Executing strategic plans for existing and new accounts.

Posted 7/8/2026full-timeRemote • 🇺🇸 United StatesLead💰 $120,000 - $150,000 per yearWebsite

About the role

Key responsibilities & impact

Expanding Squishable’s core business lines while developing and executing strategies to support the new product line launches.
Managing and developing the internal sales team, which consists of six to eight sales professionals who handle house account sales, trade show operations, and national and key account management.
Building Squishable's inside sales strategy, including developing outreach programs, training sales staff, and determining incentive programs
Managing and training Squishable’s independent sales representative teams.
Developing and growing the existing domestic customer base by building specialty, national, and mid-tier retailers, catalog, and buying group relationships.
Managing 10-15 national and international trade shows annually, including attending and representing the company at high-profile shows
Soliciting feedback and implementing suggestions from Squishable’s most important wholesale customers through semi-annual meetings of our retailer boards.
Growing Squishable’s European subsidiary by:
Working with the executive team to formulate and execute our European growth strategy;
Recruiting and training independent European sales representative teams or distributors; and
Coordinating with the production and sourcing team to determine the optimal product selection for the European market.
Growing Squishable’s international market share by working with existing international distributors outside of Europe and generating leads for new distributors.
Working directly with customers in our custom/white-label production business.
Working in tandem with the product development team to develop new lines and product concepts.
Other duties as assigned.

Requirements

What you’ll need

Bachelor’s degree required, preferably with a concentration in business, sales, and/or marketing. Advanced degree preferred.
At least eight years of successful toy/consumer products sales experience managing and selling across all types of accounts.
Experience operating either internationally directly or through international distribution agreements is preferred, but not required.

Benefits

Comp & perks

100% employer-paid health insurance
100% employer-paid short- and long-term disability insurance
100% employer-paid life insurance
Affordable vision and dental insurance
18 days of PTO per year, plus 2 floating holidays
401 (k) with employer matching
Generous employee discount (hello, giant plush!)

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

Sales Strategy DevelopmentAccount ManagementCustomer Relationship ManagementProduct Development CollaborationOutreach Program DevelopmentIncentive Program DesignMarket AnalysisLead GenerationSales TrainingRetailer Relationship Building

Soft Skills

LeadershipCommunicationCollaborationFeedback ImplementationTraining

Certifications

Bachelor’s DegreeAdvanced Degree Preferred