SQUIRE

Senior Director, New Markets

SQUIRE

full-time

Posted on:

Location: 🇺🇸 United States

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Salary

💰 $200,000 - $250,000 per year

Job Level

Senior

About the role

  • Vertical Expansion Strategy & Market Evaluation: Lead market sizing, opportunity analysis, and competitive research to identify high-potential geographies, industries, and customer segments. Build business cases for expansion ...

Requirements

  • 10+ years of product marketing, strategy, or related experience, with 5+ years in a leadership role.
  • Proven track record of launching products into new markets or verticals at a B2B SaaS or tech company.
  • Strong grasp of market analysis, segmentation, and competitive positioning.
  • Skilled at partnering with Product and Sales leadership to drive measurable growth.
  • Exceptional storytelling and communication skills — able to influence executives and inspire cross-functional teams.
  • Data-driven mindset with proficiency in market research and analytics tools.