Director, Performance Optimization

Square Enix

Square Enix Director leading paid media, CRM, and analytics optimization for SE West game launches. Driving campaign profitability, digital engagement, and post-launch performance.

Posted 8/18/2026full-timeEl Segundo • California • 🇺🇸 United StatesLead💰 $165,000 - $180,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in performance marketing with a focus on digital analytics, media planning, and campaign optimization. Proven ability to lead teams, manage budgets, and drive strategic initiatives in the gaming or entertainment sectors.

Highest-signal resume keywords

Performance MarketingDigital AnalyticsMedia PlanningTeam ManagementCampaign Optimization

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Performance MarketingDigital AnalyticsMedia PlanningA/B TestingData InterpretationUser-Tracking MethodsBudget ManagementCommunications PlanningBrand Website OptimizationStrategic Thinking

Soft Skills

Excellent CommunicationCollaboration SkillsDetail-OrientedProactive Problem-SolvingMentoring

Tools & Technologies

Google AnalyticsAdWordsSocial Media Advertising PlatformsMedia Planning ToolsPerformance Metrics

Industry Keywords

GamingEntertainmentMedia AgencyCross-Functional TeamsOffline Media

About the role

Key responsibilities & impact

Consult with Market Development, Digital Sales, and e-store teams to define, recommend, execute, and analyze commercial improvements
Oversee paid media plans for each release, including media vehicle, region, phasing, mix, audience, and activation plans
Lead product functional plans with media strategies and budget breakdowns by territory, channels, and partners
Manage post-launch campaigns and reporting using agency data; optimize campaigns and reallocate budgets
Manage digital analytics to optimize Final Fantasy XIV and HD games segments
Lead and mentor the CRM team to improve reach and effectiveness
Provide guidance, feedback, and professional development opportunities to the Performance Optimization team

Requirements

What you’ll need

6–10 years of experience in performance marketing, preferably in gaming or entertainment
5+ years managing multi-person teams
Experience in a communications/channel planning role within a media agency, including all portions of the funnel
Offline media experience is a plus
Strong analytical skills and ability to gather, interpret, and apply data insights
Familiarity with Google Analytics, AdWords, and social media advertising platforms
Experience managing brand website and e-store optimization through consistent A/B testing
Excellent communication and collaboration skills across cross-functional teams and external agencies
Proficiency in media planning tools and platforms
Solid understanding of digital analytics and performance metrics
Strategic thinking and problem-solving abilities
Proactive approach to identifying and addressing media challenges
Detail-oriented ability to manage multiple projects in a fast-paced environment
Understanding of and experience with digital attribution and user-tracking methods, including pixels, fingerprinting, and Google Analytics

Benefits

Comp & perks

100% Medical, Dental, Vision coverage, with the option to add a spouse/domestic partner and children at 2% of the premium
Medical FSA and Dependent Care FSA with pre-tax dollars
Wellness programs, mental health resources, counseling, financial wellbeing support, support for future moms, and a 24/7 Employee Assistance Program hotline
Up to 25 days of PTO
13 major holidays
Job protected leave
401K auto enrollment and employer-match contribution
Copies of every game title
Discounts on thousands of games in the library
$1000 employee referral bonus