
Content Specialist
SpyCloud
full-time
Posted on:
Location Type: Remote
Location: Texas • United States
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Tech Stack
About the role
- Content ideation: Contribute content ideas to enhance marketing programs and sales outreach, and help guide stakeholders with content recommendations based on strategic objectives and core distribution channels.
- Multi-format content creation & repurposing: Write content consistent with our brand tone and voice, and optimized for search and user experience across formats – reports, blog articles, case studies, guides, emails, and more – to support buyer education, consideration, deal acceleration, and customer retention & uplift.
- Content optimization: Apply SEO/AEO strategies to maximize content reach and discoverability.
- Content audits: Perform regular content audits to identify where new content is needed and opportunities to repurpose or refresh existing content.
- Cross-collaboration: Support the product marketing team with content specific to SpyCloud solutions areas and customer industry verticals.
- Content library management: Co-manage content library via third-party tool.
- Reporting: Work with leadership to report on strategic content KPIs and adapt strategies based on performance.
Requirements
- Experience: 3+ years of content/communications experience marketing technology solutions to large enterprises.
- Experience in the B2B cybersecurity industry is preferred; tech/software experience is a must-have.
- Diverse content portfolio that highlights your capabilities as a strong and compelling writer, and a proven track record of creating impactful marketing content.
- Familiarity with Google Workspace, CMS platforms, project management tools, and SEO/AEO best practices and tools.
- Experience with AI for content research, ideation, and workflows/production that supports strong writing standards & ethics. Uphold and model standard writing styles and Code of Ethics specifically around AI usage in final deliverables.
- High degree of responsibility and follow-through.
- Able to prioritize and juggle multiple projects and coordinate with stakeholders.
Benefits
- 401(k) with Employer Contribution
- Health, Vision, and Dental Insurance
- Health Savings Account (HSA) available with Employer Contribution
- Employer Paid Life, Short-term, and Long-term Disability Insurance
- Generous PTO Plan and 16 paid holidays per year
- Retirement Savings Plan with Employer Contribution
- Employer Provided Private Health Insurance and Healthcare Cashplan
- Employer Paid Life Insurance and Income Replacement
- Generous Holiday Plan and 14 paid holidays per year
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
content creationSEOAEOcontent optimizationcontent auditscontent strategywritingcontent repurposingreportingB2B marketing
Soft Skills
collaborationcommunicationresponsibilityprioritizationproject managementstakeholder coordinationadaptabilitycreativityattention to detailtime management