Digital Content, Growth Marketing Specialist

SPT Labtech

Digital Content Specialist creating impactful marketing content for lab automation products at SPT Labtech. Focused on digital strategy, SEO, and multimedia content production in a collaborative environment.

Posted 7/20/2026full-timeCambridge • 🇬🇧 United KingdomMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in technical B2B growth marketing and community building, with a strong focus on multimedia content creation and digital engagement strategies. Proficient in optimizing user journeys and executing paid ad campaigns across various digital platforms.

Highest-signal resume keywords

Technical B2B Growth MarketingContent CreationTechnical SEOMultimedia ProductionHubSpot and WordPress Proficiency

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Technical B2B Growth MarketingContent CreationTechnical SEODigital Ad OptimizationUser Journey Optimization

Soft Skills

Community BuildingEngagement Strategy

Tools & Technologies

Adobe Creative SuiteFigmaCanvaDaVinci ResolveHubSpotWordPressGoogle AnalyticsGoogle Ads

Industry Keywords

Life SciencesTech InfrastructureSoftwareEngineering

Tech Stack

Tools & technologies

WordPress

About the role

Key responsibilities & impact

actively monitor, seed and engage within industry-relevant user forums, Reddit, LinkedIn groups and digital networks.
rapidly build, launch and test new landing pages and campaign destinations in the website CMS (WordPress/HubSpot), optimising user journeys for organic lead capture.
execute and optimise tactical paid ad spend across digital networks (LinkedIn, Google Search, YouTube, X) based on strategic target personas defined by the Campaign Manager.
establish and run digital contributor or brand ambassador initiatives that use the voice of scientists, engineers and current customers to drive peer-to-peer engagement.
script, film, edit and publish high-quality, sophisticated multimedia assets (videos, technical blog posts, newsletters and landing pages) to support global campaigns and product repositioning.

Requirements

What you’ll need

Growth & Community Track Record: Experience in technical B2B growth marketing, content creation, or community building within life sciences, tech infrastructure, software, or engineering sectors.
Technical SEO: Proven success ranking technical content at #1 on Google for highly competitive target keywords.
Multimedia Creation Suite: Advanced hands-on proficiency in graphic and video production tools (Adobe Creative Suite, Figma, Canva, DaVinci Resolve, or similar).
Execution Fluency: Deep operational comfort building assets directly inside HubSpot, WordPress, and digital search/analytics platforms (Google Analytics, Google Ads).

Benefits

Comp & perks

private medical insurance
a generous pension plan
an annual discretionary bonus