Spryker

Product Marketing

• Working closely with our EVP Go-to-Market, Florian Speckbacher and VP Product, Karl Bischoff, you will own the end-to-end product marketing strategy - translating Spryker’s modular and composable commerce technology into compelling, differentiated, and business-relevant messaging for enterprise audiences.
• Ensure Spryker’s value proposition is clearly articulated across all touchpoints - from the product roadmap to the sales pitch.
• Build differentiated messaging frameworks that connect Spryker’s composable architecture to tangible business outcomes across industries and buyer personas.
• Translate deep technical concepts (e.g., modularity, API-first, scalability) into engaging and easy-to-understand narratives for IT, business, and executive stakeholders.
• Create and maintain sales and partner enablement content, including value messaging guides, battlecards, objection handling, and ROI frameworks that drive adoption and performance.
• Partner with Product and Tech teams to plan and execute product launches, ensuring the commercial organization is fully enabled and aligned.
• Monitor competitors, market trends, and emerging technologies to ensure Spryker’s messaging remains relevant, distinctive, and defensible.
• Serve as the bridge between Product, Marketing, Sales, and Partner teams - ensuring cohesive storytelling and strategic alignment across the business.

Senior Product Marketing Manager

Chief Marketing Officer

• Reporting to Florian Speckbacher, EVP Go-to-Market, you will lead Spryker’s global marketing function - building a lean, high-impact team focused on B2B enterprise demand generation, product marketing, and commercial enablement.
• This is a 50% strategic / 50% hands-on role, ideal for a marketing leader who thrives at the intersection of creativity, data, and execution. You’ll be responsible for repositioning Spryker in the enterprise commerce ecosystem, developing bold narratives, and driving measurable pipeline growth through integrated campaigns, partner marketing, and account-based strategies.
• Define and Execute Strategy: Build and lead Spryker’s marketing strategy in collaboration with the EVP Go-to-Market and executive leadership.
• Lead and Inspire: Manage and scale a high-performing team across Demand Generation, Product Marketing, and Partner Marketing.
• Drive Pipeline Growth: Develop data-driven ABM and digital marketing programs that convert target accounts into qualified pipeline and measurable revenue.
• Shape the Narrative: Rebuild Spryker’s product and brand messaging, turning complex technology into simple, compelling stories that resonate with IT, business, and executive audiences.
• Build Go-to-Market Partnerships: Develop and execute joint programs with hyperscalers and ecosystem partners, supporting co-marketing and resale motions.
• Own Brand and Creative Direction: Oversee brand consistency and creative excellence across all campaigns, managing external agencies and freelancers to deliver impactful, differentiated marketing.
• Foster Alignment and Accountability: Work closely with Sales, SDR, Product, and RevOps teams to ensure marketing directly contributes to pipeline creation, conversion, and revenue outcomes.

Senior Product Marketing Manager

Director of Marketing