Director of GTM Systems, Applied AI

Sprout Social, Inc.

Director of GTM Systems and Applied AI at Sprout Social leading Revenue Operations with a hands-on approach to AI workflows and team development.

Posted 6/25/2026full-timeRemote • 🇺🇸 United StatesLead💰 $200,000 - $250,000 per yearWebsite

About the role

Key responsibilities & impact

Own the GTM Tech Stack: Manage the architecture, configuration, and governance of all non-Salesforce platforms (Outreach, Gong, ZoomInfo, Fullcast, Openprise, etc.).
Drive Salesforce Strategy: Serve as the GTM business owner for CRM requirements; partner tightly with IT to prioritize the RevOps backlog and keep Salesforce aligned with revenue operations.
Lead and contribute to the GTM AI Roadmap & COE: Direct GTM AI Engineers building custom workflows; establish the Center of Excellence (COE) standards for AI governance, UAT, and build vs. buy decisions.
Build & Prototype: Take a hands-on role in developing and launching AI workflows, automations, and integrations - writing requirements, prototyping in agent frameworks, and getting into the API/data weeds when needed.
Govern Data Quality: Maintain system integrations, routing, and enrichment workflows to ensure clean, reliable data across the full stack in partnership with the Data/BI and IT teams.
Optimize & Consolidate Tooling: Run a structured system intake model with clear SLAs, and strategically consolidate redundant software to build a leaner tech stack.
Champion Team Leadership: Lead, unblock, and develop a high-performing team (GTM AI Engineers, Business Analyst, and GTM Systems Admin).

Requirements

What you’ll need

7+ years in GTM systems, sales operations, or revenue operations, with meaningful time both owning systems hands-on and leading technical teams.
Experience managing technical ICs (engineers, analysts, or systems specialists) and providing meaningful technical direction.
Strong Salesforce fluency as a business stakeholder and power user with the ability to write clear requirements and evaluate technical tradeoffs.
Experience managing or partnering with an IT or technical team as the business owner of a shared system.
Direct hands-on experience with two or more of our core stack: Claude, Gong, ZoomInfo, Lusha, Cognism, LeanData, Openprise, or Fullcast.
Technical fluency to direct AI engineers credibly (understanding CRM data models, enrichment architecture, API integrations, and custom builds vs. integration platforms).
Demonstrated track record of deploying AI or automation in a GTM context, shipping workflows revenue teams actually use.
Strong data orientation with an understanding of data design, reliability, and governance standards.

Benefits

Comp & perks

Comprehensive Health & Wellness: Premium BCBSIL medical, dental (high/low plans), and vision (Eyemed) insurance for you and your eligible dependents.
Premium Mental Health Support: Full, free access to Modern Health for you and your dependents, including coaching, therapy sessions, and digital wellness resources.
Retirement Savings: 401(k) plan with a 50% company match on your first 6% of contributions (a 3% total match).
Financial Security: 100% employer-paid Life and Disability insurance for your peace of mind.
Flexible Paid Time Off: A flexible PTO policy, supplemented with additional company-wide Rest & Recharge days throughout the year.
Paid Parental Leave: Up to 16 weeks of paid leave for new parents to support you in expanding your family.
Annual Lifestyle Stipend: A $1,000 USD annual Lifestyle Spending Account to spend on your physical, mental, and financial well-being.
Work From Home Support: A one-time $550 USD stipend to set up your home office, plus a monthly $50 USD stipend for internet.
Giving Back: 16 hours of paid volunteer time annually, plus a $100 annual match for your charitable donations.
Additional Financial Perks: Access to pre-tax commuter benefits, subsidized child/eldercare (Care.com), discounted pet insurance (Figo), and no-cost personalized financial wellness support through Your Money Line.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

SalesforceAI workflowsAPI integrationsdata governancedata qualityautomationsystem architecturesystem configurationdata designtechnical direction

Soft Skills

team leadershipcommunicationcollaborationproblem-solvingstrategic thinkingproject managementtechnical mentorshipstakeholder managementanalytical thinkingadaptability