Website and Growth Strategy Manager

Sprout Social, Inc.

Website and Growth Strategy Manager at Sprout Social, bridging Marketing and Product strategies for effective customer activation. Leading the website to product strategy for enhancing user journeys.

Posted 6/24/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSenior💰 $108,400 - $135,000 per yearWebsite

Tech Stack

Tools & technologies

Amazon Redshift

About the role

Key responsibilities & impact

Act as the primary conduit between Marketing and Growth Product, aligning strategies, priorities, and execution across teams.
Define and drive the strategy for critical handoff moments from website to product, including segmentation, routing, and conversion optimization ensuring a cohesive visual and user experience (UX) framework across public-facing web properties and the in-app onboarding environment.
Lead the vision for integrating marketing intent data with product usage data, enabling a unified view of the customer and powering personalization.
Architect scalable web pathways for different buyer segments, balancing self-service growth with enterprise routing.
Define segmentation and behavioral frameworks that power lifecycle marketing and in-product experiences.
Establish and drive reporting frameworks that connect upstream acquisition to downstream activation, PQLs, and revenue impact.

Requirements

What you’ll need

6+ years of experience in Digital Marketing, Product Marketing, or Growth within B2B SaaS.
Proven experience owning strategy in a Product-Led Growth (PLG) or self-service growth environment.
Strong technical fluency across marketing, product, and data platforms (e.g., AEP, Adobe CJA/Target, Salesforce, MixPanel, Pendo, Redshift)
Demonstrated ability to influence and align cross-functional stakeholders at multiple levels.
Track record of driving measurable impact across complex, multi-stage funnels.

Benefits

Comp & perks

Premium BCBSIL medical, dental (high/low plans), and vision (Eyemed) insurance for you and your eligible dependents.
Full, free access to Modern Health for you and your dependents, including coaching, therapy sessions, and digital wellness resources.
401(k) plan with a 50% company match on your first 6% of contributions (a 3% total match).
100% employer-paid Life and Disability insurance for your peace of mind.
A flexible PTO policy, supplemented with additional company-wide Rest & Recharge days throughout the year.
Up to 16 weeks of paid leave for new parents to support you in expanding your family.
A $1,000 USD annual Lifestyle Spending Account to spend on your physical, mental, and financial well-being.
A one-time $550 USD stipend to set up your home office, plus a monthly $50 USD stipend for internet.
16 hours of paid volunteer time annually, plus a $100 annual match for your charitable donations.
Access to pre-tax commuter benefits, subsidized child/eldercare (Care.com), discounted pet insurance (Figo), and no-cost personalized financial wellness support through Your Money Line.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

Digital MarketingProduct MarketingGrowth MarketingProduct-Led GrowthSegmentationConversion OptimizationLifecycle MarketingReporting FrameworksUser Experience (UX)Data Analysis

Soft Skills

InfluencingAlignmentCross-functional CollaborationStrategic ThinkingLeadershipCommunicationStakeholder ManagementProblem SolvingAdaptabilityVisionary Thinking