Sprout Social, Inc.

Vice President, Revenue Marketing

Sprout Social, Inc.

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $238,000 - $328,000 per year

Job Level

Lead

About the role

  • Own and evolve Sprout’s global demand generation strategy to drive pipeline growth, revenue expansion and customer acquisition efficiency.
  • Architect and operationalize a unified funnel strategy across self-serve and sales-led motions, ensuring seamless digital experiences, clear handoffs and clear revenue accountability.
  • Lead and optimize inbound and performance marketing functions to improve conversion rates, accelerate pipeline velocity and maximize ROI.
  • Establish scalable operating models that align Marketing, Sales and Rev Ops around shared pipeline and revenue targets.
  • Define and manage marketing performance metrics across pipeline, bookings, CAC, LTV and overall return on investment.
  • Sponsor and implement AI-driven innovation to increase experimentation velocity, team productivity and marketing effectiveness.
  • Support expansion into new geographies and markets with scalable, repeatable demand frameworks.
  • Build, develop and scale a high-performing, accountable marketing organization.

Requirements

  • 15+ years of experience building and scaling B2B revenue marketing and demand generation engines in complex go-to-market environments.
  • 7+ years in senior leadership roles, including building and scaling marketing teams.
  • Demonstrated success driving cross-functional revenue initiatives in complex go-to-market environments.
  • Deep fluency in demand generation metrics, funnel optimization and marketing technology (e.g., Marketo, Salesforce).
  • Experience scaling global demand programs while maintaining a strong experimentation roadmap.
  • Excellent executive communication and storytelling skills.
Benefits
  • Premium BCBSIL medical, dental, and vision insurance for you and your eligible dependents.
  • Full, free access to Modern Health for you and your dependents, including coaching, therapy sessions, and digital wellness resources.
  • 401(k) plan with a 50% company match on your first 6% of contributions (a 3% total match).
  • 100% employer-paid Life and Disability insurance for your peace of mind.
  • A flexible PTO policy, supplemented with additional company-wide Rest & Recharge days throughout the year.
  • Up to 16 weeks of paid leave for new parents to support you in expanding your family.
  • A $1,000 USD annual Lifestyle Spending Account to spend on your physical, mental, and financial well-being.
  • A one-time $550 USD stipend to set up your home office, plus a monthly $50 USD stipend for internet.
  • 16 hours of paid volunteer time annually, plus a $100 annual match for your charitable donations.
  • Access to pre-tax commuter benefits, subsidized child/eldercare, discounted pet insurance, and no-cost personalized financial wellness support.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
demand generationpipeline growthrevenue expansionconversion ratesmarketing performance metricsfunnel optimizationAI-driven innovationexperimentation velocityB2B revenue marketinggo-to-market strategies
Soft Skills
leadershipcommunicationstorytellingteam developmentcross-functional collaborationaccountabilityorganizational skillsstrategic thinkingproblem-solvingadaptability