Sprout Social, Inc.

Senior Manager, Customer Lifecycle Marketing

Sprout Social, Inc.

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $146,000 - $220,000 per year

Job Level

Senior

About the role

  • Team Leadership: Oversee a best-in-class team that develops and implements end-to-end programs to build trust, drive product usage and deepen our relationships with customers at scale.
  • Champion our Customers: Act as the primary driver for multi-channel communications that drive customers’ successful navigation of the journey from adoption to retention and advocacy, using your expertise to guide and inform cross-functional programs that impact experiences across the customer journey.
  • Lead with AI: Research, experiment, and implement new technology and approaches from the rapidly evolving AI toolset not only to accelerate the work of the Customer Lifecycle Marketing team, but to transform the way the team works and what they deliver to the business.
  • Collaborate for Success: Partner closely with partners within Customer & Integrated Marketing, Customer Success, Marketing Operations, Product and Revenue Operations to align strategies and scale impact.
  • Enthusiastically Solve Ambiguous Challenges: Use expertise and influence to guide major cross-functional efforts to change how we show up for our customers through collaboration, clean data, system integrations, automation, scalable program design and impeccable project management.

Requirements

  • 8+ years of experience in Customer Marketing, Lifecycle Marketing or Customer Communications
  • 5+ years of experience in a fast-paced SaaS or B2B tech environment
  • 2+ years of experience in direct people management with remote teams
  • Demonstrated ability to translate business needs into applicable marketing strategies that then are executed as effective customer-facing programs
  • Excellent communication and storytelling skills, with the ability to craft compelling narratives that guide customers from use cases to social media strategies to product how-tos
  • Exposure to Customer Marketing tools such as Marketo, Gainsight (both Customer Success and Community products), and Base.ai or similar
  • High attention to detail and cross-functional and collaborative project management experience
  • Comfortable working in fast-paced environments with competing priorities; ability to prioritize high-impact work and drive alignment across teams
  • Proven ability to develop and maintain a magnetic team culture that not only inspires and engages direct reports but also compels others across the business to want to work with you/them
Benefits
  • Comprehensive Health & Wellness: Premium BCBSIL medical, dental (high/low plans), and vision (Eyemed) insurance for you and your eligible dependents.
  • Premium Mental Health Support: Full, free access to Modern Health for you and your dependents, including coaching, therapy sessions, and digital wellness resources.
  • Retirement Savings: 401(k) plan with a 50% company match on your first 6% of contributions (a 3% total match).
  • Financial Security: 100% employer-paid Life and Disability insurance for your peace of mind.
  • Flexible Paid Time Off: A flexible PTO policy, supplemented with additional company-wide Rest & Recharge days throughout the year.
  • Paid Parental Leave: Up to 16 weeks of paid leave for new parents to support you in expanding your family.
  • Annual Lifestyle Stipend: A $1,000 USD annual Lifestyle Spending Account to spend on your physical, mental, and financial well-being.
  • Work From Home Support: A one-time $550 USD stipend to set up your home office, plus a monthly $50 USD stipend for internet.
  • Giving Back: 16 hours of paid volunteer time annually, plus a $100 annual match for your charitable donations.
  • Additional Financial Perks: Access to pre-tax commuter benefits, subsidized child/eldercare (Care.com), discounted pet insurance (Figo), and no-cost personalized financial wellness support through Your Money Line.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
Customer MarketingLifecycle MarketingCustomer CommunicationsProject ManagementMarketing StrategiesData IntegrationAutomationProgram DesignAI ImplementationCross-Functional Collaboration
Soft Skills
Team LeadershipCommunicationStorytellingProblem SolvingAttention to DetailPrioritizationInfluenceCollaborationCulture DevelopmentEngagement