Email & Marketing Automation Strategist
Sprout Social, Inc.
full-time
Posted on:
Location Type: Remote
Location: United States
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Salary
💰 $68,400 - $102,600 per year
About the role
- Develop and execute email marketing strategies aligned with business and revenue goals.
- Plan, build, test, and optimize automated email programs across the customer lifecycle.
- Own the end-to-end strategy and execution of in-trial communications for Sprout’s 30-day free trial.
- Build persona- and behavior-based journeys that drive activation, engagement, and trial-to-paid conversion.
- Collaborate with copywriters and designers to produce clear, compelling, on-brand email content.
- Execute and monitor campaigns in marketing automation platforms, optimizing in real time based on performance and deliverability.
- Manage list health, segmentation, and compliance to deliver personalized experiences at scale.
- Analyze campaign performance and translate insights into actionable improvements.
- Partner with Growth, Product, and Marketing Operations to ensure customer and behavioral data is effectively leveraged.
Requirements
- 2-4+ years of experience in B2B marketing operations or marketing automation.
- Hands-on experience building email campaigns in Marketo, Eloqua, Pardot, or a similar MAP.
- Experience working with Salesforce CRM.
- Proven ability to manage multiple projects and execute with precision.
- Ability to clearly communicate the impact of email programs using performance metrics.
- Experience driving trial-to-paid conversion in a product-led growth environment (Preferred).
- Strong data acumen and familiarity with email performance metrics and reporting (Preferred).
- Solid understanding of email UX, design, and deliverability best practices (Preferred).
- Experience with testing frameworks and conversion optimization (Preferred).
Benefits
- Insurance and benefit options that are built for both individuals and families
- Progressive policies to support work/life balance, like our flexible paid time off and parental leave program
- High-quality and well-maintained equipment—your computer will never prevent you from doing your best
- Wellness initiatives to ensure both health and mental well-being of our team
- Ongoing education and development opportunities via our Grow@Sprout program and employee-led diversity, equity, and inclusion initiatives.
- Growing corporate social responsibility program that is driven by the involvement and passion of our team members
- Beautiful, convenient, and state-of-the-art offices in Chicago’s Loop and downtown Seattle, for those who prefer an office setting
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
email marketing strategiesautomated email programscampaign performance analysisemail UXconversion optimizationtesting frameworksB2B marketing operationsmarketing automationemail performance metricssegmentation
Soft skills
project managementcommunicationcollaborationdata acumenattention to detailstrategic thinkingproblem-solvingcreativityadaptabilityanalytical skills