Financial Planning and Analysis

Sprout Social is looking to hire a Senior Financial Analyst, Marketing on the FP&amp;A team to support the Marketing organization. This high-impact individual contributor role will serve as a key bridge between Finance and Marketing leadershipabling data-backed decision-making, optimizing spend and resourcing, and driving accountability around performance metrics. Youll serve as a strategic partner to our Chief Marketing Officer and Marketing leadership team, playing a critical role in aligning financial decisions with our marketing strategy and long-term growth objectives.
As a member of Sprouts finance team, youll help better position Sprout for future growth while maintaining compliance and integrity at the highest level. Regardless of your role, everyone on the team has the opportunity to contribute to creating best-in-class processes and practices that can scale with the organization. Our team is unique because we value transparency and direct ownership of responsibilitiesmeaning, youll always have our trust to help contribute to our overall goals and success as a department and organization.
What youll do:
• Act as a strategic finance partner to the Marketing team, helping align budgets, resources, and investments with business goals.
• Lead marketing-related planning processes, including annual budgeting, monthly re-forecasting, and spend tracking.
• Monitor and analyze spend efficiency across channels and initiatives, identifying areas for improvement and cost optimization.
• Develop and maintain financial models, dashboards, and forecasts to evaluate campaign ROI, CAC, CLTV, CPL, and more.
• Present actionable insights and performance summaries to senior leadership, influencing strategic decisions with clear financial rationale.
• Collaborate cross-functionally with Marketing Senior Leadership, Procurement, our Chief of Staff, Ops, Analytics, and Accounting teams to ensure financial accuracy and measurement consistency.
• Build processes and frameworks that enhance marketing controllership, visibility, and operational agility.
What youll bring:
Youre comfortable navigating ambiguity and solving complex, unstructured problems with a structured, analytical mindset. You thrive in fast-paced, high-growth environments, managing multiple priorities with focus and agility. With excellent communication and presentation skills, you able to translate data into insights and influence cross-functional partners, including non-financial stakeholders. You bring a strategic perspective while maintaining a strong attention to detail, and you motivated by the opportunity to build scalable processes that enable smarter, data-driven decisions.

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