Sprout Social, Inc.

Senior Financial Analyst, Marketing

Sprout Social, Inc.

full-time

Posted on:

Origin:  • 🇺🇸 United States

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Salary

💰 $90,700 - $137,170 per year

Job Level

Senior

Tech Stack

SQLTableau

About the role

  • Sprout Social is looking to hire a Senior Financial Analyst, Marketing on the FP&A team to support the Marketing organization. This high-impact individual contributor role will serve as a key bridge between Finance and Marketing leadershipabling data-backed decision-making, optimizing spend and resourcing, and driving accountability around performance metrics. Youll serve as a strategic partner to our Chief Marketing Officer and Marketing leadership team, playing a critical role in aligning financial decisions with our marketing strategy and long-term growth objectives. As a member of Sprouts finance team, youll help better position Sprout for future growth while maintaining compliance and integrity at the highest level. Regardless of your role, everyone on the team has the opportunity to contribute to creating best-in-class processes and practices that can scale with the organization. Our team is unique because we value transparency and direct ownership of responsibilitiesmeaning, youll always have our trust to help contribute to our overall goals and success as a department and organization. What youll do:
  • Act as a strategic finance partner to the Marketing team, helping align budgets, resources, and investments with business goals.
  • Lead marketing-related planning processes, including annual budgeting, monthly re-forecasting, and spend tracking.
  • Monitor and analyze spend efficiency across channels and initiatives, identifying areas for improvement and cost optimization.
  • Develop and maintain financial models, dashboards, and forecasts to evaluate campaign ROI, CAC, CLTV, CPL, and more.
  • Present actionable insights and performance summaries to senior leadership, influencing strategic decisions with clear financial rationale.
  • Collaborate cross-functionally with Marketing Senior Leadership, Procurement, our Chief of Staff, Ops, Analytics, and Accounting teams to ensure financial accuracy and measurement consistency.
  • Build processes and frameworks that enhance marketing controllership, visibility, and operational agility. What youll bring: Youre comfortable navigating ambiguity and solving complex, unstructured problems with a structured, analytical mindset. You thrive in fast-paced, high-growth environments, managing multiple priorities with focus and agility. With excellent communication and presentation skills, you able to translate data into insights and influence cross-functional partners, including non-financial stakeholders. You bring a strategic perspective while maintaining a strong attention to detail, and you motivated by the opportunity to build scalable processes that enable smarter, data-driven decisions.

Requirements

  • 4+ years of experience in Financial Planning & Analysis (FP&A), preferably with a focus on Marketing, Sales, or Revenue Operations
  • Strong background in financial modeling, forecasting, and performance analysis
  • Deep understanding of key marketing metrics (e.g., CAC, ROI, CPL, CLTV) and ability to contextualize them within the broader business
  • Proficiency with Excel, Tableau, and other financial systems (e.g., Anaplan, Adaptive Insights, Vena)
  • Preferred qualifications include SQL or data visualization tools (Lookr or Hex), marketing analytics platforms (Marketo Measure, GA4, Adobe Analytics), Salesforce, or financial planning tools (Vena)
  • Familiarity with digital campaign performance metrics and marketing attribution models
  • Prior exposure to executive-level reporting and strategic finance partnership