Communications

• Localize Global Communications Strategy: Translate global announcements into culturally relevant Korean campaigns, narratives, and press releases.
• Media Relations & Coverage: Cultivate and leverage existing relationships with top-tier Korean tech, business, and entertainment media. Secure interviews, op-eds, and consistent Story coverage.
• Narrative Development for Korean Market: Tailor the global Story Protocol narrative to reflect Korea's cultural and technological landscape, especially across gaming, IP, AI, and entertainment.
• Lead PR Agency Execution: Manage our local PR agency and ensure high-impact execution on strategy, KPIs, and storytelling.
• Executive Positioning & Thought Leadership: Support the strategic positioning of Story’s C-suite and leadership team in Korea, including media visibility, speaker profiles, and byline opportunities.
• Ecosystem Communications: Partner with Korean builders, creators, and ecosystem partners to surface local stories and campaigns.
• Proactive Comms Strategy: Go beyond execution. Proactively identify opportunities to elevate Story’s brand, ecosystem, and leadership via earned media, thought leadership, cultural trends, or market moments. We’re looking for a self-starter who brings comms ideas to the table.
• Support Regulatory & Government Positioning: Contribute to Story’s positioning in Korea’s innovation policy and public discourse, in coordination with government affairs consultants if needed.
• Event Support: Help with communications and media strategy for major events (e.g. Korea Blockchain Week), Story-hosted events, or community activations. Identify and secure relevant local events and speaking opportunities for Story and its leadership.
• Crisis Comms & Reputation Management: Monitor local sentiment, flag issues early, and support real-time response efforts in the event of market or media escalations.
• Internal Coordination: Act as the local “hub” for communications collaborating closely with global Marketing, Ecosystem, and Business Development teams.
• Measurement & Reporting: Track local media KPIs, sentiment shifts, and ecosystem visibility; report insights back to the global team.

Senior Communications Lead, Korea

Senior Strategic Communications Associate