Sprout Labs

Senior Communications Lead, Korea

Sprout Labs

full-time

Posted on:

Location Type: Remote

Location: Remote • 🇰🇷 South Korea

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Job Level

Senior

Tech Stack

GoWeb3

About the role

  • Localize Global Communications Strategy: Translate global announcements into culturally relevant Korean campaigns, narratives, and press releases.
  • Media Relations & Coverage: Cultivate and leverage existing relationships with top-tier Korean tech, business, and entertainment media. Secure interviews, op-eds, and consistent Story coverage.
  • Narrative Development for Korean Market: Tailor the global Story Protocol narrative to reflect Korea's cultural and technological landscape, especially across gaming, IP, AI, and entertainment.
  • Lead PR Agency Execution: Manage our local PR agency and ensure high-impact execution on strategy, KPIs, and storytelling.
  • Executive Positioning & Thought Leadership: Support the strategic positioning of Story’s C-suite and leadership team in Korea, including media visibility, speaker profiles, and byline opportunities.
  • Ecosystem Communications: Partner with Korean builders, creators, and ecosystem partners to surface local stories and campaigns.
  • Proactive Comms Strategy: Go beyond execution. Proactively identify opportunities to elevate Story’s brand, ecosystem, and leadership via earned media, thought leadership, cultural trends, or market moments. We’re looking for a self-starter who brings comms ideas to the table.
  • Support Regulatory & Government Positioning: Contribute to Story’s positioning in Korea’s innovation policy and public discourse, in coordination with government affairs consultants if needed.
  • Event Support: Help with communications and media strategy for major events (e.g. Korea Blockchain Week), Story-hosted events, or community activations. Identify and secure relevant local events and speaking opportunities for Story and its leadership.
  • Crisis Comms & Reputation Management: Monitor local sentiment, flag issues early, and support real-time response efforts in the event of market or media escalations.
  • Internal Coordination: Act as the local “hub” for communications collaborating closely with global Marketing, Ecosystem, and Business Development teams.
  • Measurement & Reporting: Track local media KPIs, sentiment shifts, and ecosystem visibility; report insights back to the global team.

Requirements

  • 10+ years in communications, PR, media relations, or public affairs (combination of agency and in-house preferred).
  • Proven track record of earned media wins in Korea, especially with top-tier outlets (e.g., Chosun Biz, Hankyung, The Bell, Maeil Kyungjae, TechM).
  • Comes with strong existing relationships across Korea’s tech, business, and culture media landscape
  • Deep understanding of Korea’s cultural and tech landscape, especially crypto, AI, gaming, entertainment, creator economy, and K-content IP.
  • Experience in Web3, crypto, blockchain, or emerging tech strongly preferred.
  • Strong writing skills in Korean (press releases, bylines, narratives, media Q&As).
  • Excellent English skills: comfortable navigating a global team and reviewing/editing English drafts.
  • Strategic thinker and self-starter: able to independently spot opportunities and act on them.
  • Familiarity with Korea’s regulatory and policy dynamics around crypto, AI, IP, or internet platforms is a major plus.
  • Familiarity with community-driven storytelling or influencer comms in Korea (e.g. DeSpread)

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
media relationspublic relationsearned mediawritingnarrative developmentcommunications strategycrisis communicationsmeasurement and reportingevent supportregulatory positioning
Soft skills
strategic thinkingself-starterrelationship buildingcollaborationproactive identification of opportunitiescultural awarenesscommunicationproblem-solvingcreativityadaptability