Senior Director of Marketing

Sprinter Health

Senior Director of Marketing leading marketing strategies for healthcare technology. Driving brand positioning and executing PR strategies in a pivotal growth stage.

Posted 4/13/2026full-timeRemote • California • 🇺🇸 United StatesSenior💰 $165,000 - $210,000 per yearWebsite

About the role

Key responsibilities & impact

Define and evolve Sprinter's market positioning as we transition from startup to category leader, positioning us as a comprehensive platform with both care delivery and technology solutions.
Craft compelling and ambitious messaging that articulates not just where we are today, but where we're taking the market, from hybrid care delivery to enterprise care traffic control and AI-driven population management.
Develop messaging frameworks that articulate our full platform vision (hybrid care delivery + data/AI products), differentiation from legacy and new entrant care providers, and transformative value proposition.
Own the narrative around our product suite (in-home gap closure, Care+ visits, data/AI software solutions) and how they position us as the comprehensive platform for care delivery.
Develop and execute a comprehensive PR strategy to elevate Sprinter's brand presence in healthcare, payer, and health tech communities.
Build and manage relationships with healthcare media, event organizers, trade publications, and industry analysts.
Secure strategic press coverage, bylines, and speaking opportunities for founders and the leadership team.
Develop thought leadership content and other owned media that establishes Sprinter as the leader in hybrid care delivery.
Manage external communications and media inquiries.
Create compelling materials that support complex, multi-stakeholder sales conversations.
Create sales enablement materials, case studies, and proof points that articulate both current capabilities and future vision.
Translate complex clinical and technical capabilities into clear value propositions that resonate with healthcare executives.
Develop messaging that positions our technology products as transformative, not just incremental improvement.

Requirements

What you’ll need

8+ years of B2B marketing experience, with at least 4+ years in healthcare, health tech, or adjacent industries.
Proven track record building and executing marketing strategies at high-growth companies.
Deep experience marketing to health plans, providers, and health systems through consultative sales cycles. An understanding of how these stakeholders buy and what they care about.
Demonstrated PR strategy and execution experience: building media relationships, securing strategic coverage, and managing external communications.
Strong product marketing expertise with ability to create aspirational messaging that articulates future vision, not just current state.
Experience marketing enterprise software/platform offerings alongside services.
Track record of positioning companies for category leadership and market transformation.
Understanding of Stars/HEDIS, quality measures, risk adjustment, value-based care.

Benefits

Comp & perks

Meaningful pre-IPO equity
Medical, dental, and vision plans 100% paid for you and your dependents
Flexible PTO + 10 paid holidays per year
401(k) with match
16-week parental leave policy for birthing parent, 8 weeks for all other parents
HSA + FSA contributions
Life insurance, plus short and long-term disability coverage
Free daily lunch in-office
Annual learning stipend

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

B2B marketingmarketing strategiesproduct marketingPR strategymedia relationssales enablementcontent developmentdata/AI productshybrid care deliveryenterprise software

Soft Skills

relationship managementcommunicationstrategic thinkingcreativitycollaborationleadershipnarrative developmentanalytical skillspersuasionstakeholder engagement