Senior Director of Marketing
Sprinter Health
full-time
Posted on:
Location Type: Remote
Location: California • United States
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Salary
💰 $165,000 - $210,000 per year
Job Level
About the role
- Define and evolve Sprinter's market positioning as we transition from startup to category leader, positioning us as a comprehensive platform with both care delivery and technology solutions.
- Craft compelling and ambitious messaging that articulates not just where we are today, but where we're taking the market, from hybrid care delivery to enterprise care traffic control and AI-driven population management.
- Develop messaging frameworks that articulate our full platform vision (hybrid care delivery + data/AI products), differentiation from legacy and new entrant care providers, and transformative value proposition.
- Own the narrative around our product suite (in-home gap closure, Care+ visits, data/AI software solutions) and how they position us as the comprehensive platform for care delivery.
- Develop and execute a comprehensive PR strategy to elevate Sprinter's brand presence in healthcare, payer, and health tech communities.
- Build and manage relationships with healthcare media, event organizers, trade publications, and industry analysts.
- Secure strategic press coverage, bylines, and speaking opportunities for founders and the leadership team.
- Develop thought leadership content and other owned media that establishes Sprinter as the leader in hybrid care delivery.
- Manage external communications and media inquiries.
- Create compelling materials that support complex, multi-stakeholder sales conversations.
- Create sales enablement materials, case studies, and proof points that articulate both current capabilities and future vision.
- Translate complex clinical and technical capabilities into clear value propositions that resonate with healthcare executives.
- Develop messaging that positions our technology products as transformative, not just incremental improvement.
Requirements
- 8+ years of B2B marketing experience, with at least 4+ years in healthcare, health tech, or adjacent industries.
- Proven track record building and executing marketing strategies at high-growth companies.
- Deep experience marketing to health plans, providers, and health systems through consultative sales cycles. An understanding of how these stakeholders buy and what they care about.
- Demonstrated PR strategy and execution experience: building media relationships, securing strategic coverage, and managing external communications.
- Strong product marketing expertise with ability to create aspirational messaging that articulates future vision, not just current state.
- Experience marketing enterprise software/platform offerings alongside services.
- Track record of positioning companies for category leadership and market transformation.
- Understanding of Stars/HEDIS, quality measures, risk adjustment, value-based care.
Benefits
- Meaningful pre-IPO equity
- Medical, dental, and vision plans 100% paid for you and your dependents
- Flexible PTO + 10 paid holidays per year
- 401(k) with match
- 16-week parental leave policy for birthing parent, 8 weeks for all other parents
- HSA + FSA contributions
- Life insurance, plus short and long-term disability coverage
- Free daily lunch in-office
- Annual learning stipend
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
B2B marketingmarketing strategiesproduct marketingPR strategymedia relationssales enablementcontent developmentdata/AI productshybrid care deliveryenterprise software
Soft Skills
relationship managementcommunicationstrategic thinkingcreativitycollaborationleadershipnarrative developmentanalytical skillspersuasionstakeholder engagement