Director, Lifecycle Marketing

Spring Health

Director of Lifecycle Marketing leading member acquisition and engagement initiatives at Spring Health. Utilizing data-driven marketing strategy and automation in a hybrid role based in New York City.

Posted 6/25/2026full-timeNew York City • New York • 🇺🇸 United StatesLead💰 $176,500 - $223,000 per yearWebsite

About the role

Key responsibilities & impact

Manage and mentor a team of lifecycle marketers, ensuring alignment with business objectives and marketing priorities.
Design, execute, and refine strategies to acquire, activate, retain, and re-engage members across email, SMS, push notifications, in-app messaging, and direct mail.
Develop lifecycle marketing programs that increase conversion rates at each stage of the member journey, from enrollment, to activation, to engagement and retention.
Utilize A/B and multivariate testing, segmentation strategies, and behavioral insights to drive personalized, high-performing campaigns.
Build and optimize automated journeys using Iterable, ensuring the right message reaches the right person at the right time.
Establish and oversee QA protocols to ensure marketing campaigns and automations are deployed accurately and efficiently.
Partner with Product, Eng, Data/BI, and CS teams to align lifecycle marketing efforts with product experience, customer (partner) requirements, and business objectives.
Ability to dive deep with prod, eng, and data teams on our data architecture, infrastructure, and integrations between platforms to ensure seamless scalability and accurate reporting.
Establish clear KPIs, dashboards, and reporting frameworks to track campaign performance, experimentation roadmap, and overall impact of lifecycle marketing touchpoints and journeys on member funnel conversion rates and revenue.

Requirements

What you’ll need

10+ years of experience in lifecycle marketing / growth marketing, preferably in healthtech, B2B2C, and/or D2C.
Deep expertise in marketing automation platforms, ideally Iterable
Channel expertise across email, SMS, push, in-app messaging, and direct mail.
Highly analytical and data-driven, with experience running and interpreting A/B tests to optimize performance.
Strong process and QA management skills, ensuring flawless execution of marketing campaigns and automation.
A results-driven, growth marketing mindset, with a focus on continuous optimization and improvement.
Excellent cross-functional collaboration skills, with the ability to partner with Product, Data/BI, CS, and other cross-functional stakeholders to align lifecycle marketing strategies with member needs.
Experience leading and growing a team, fostering a high-performance, innovative, and experimentation minded culture.
Passion for mental health and healthcare innovation, with a desire to make a meaningful impact on the well-being of millions of lives.

Benefits

Comp & perks

Health, Dental, Vision benefits start on your first day at Spring. You and your dependents also receive access to One Medical accounts HSA and FSA plans are also available, with Spring contributing up to $1K for HSAs, depending on your plan type.
Employer sponsored 401(k) match of up to 2% for retirement planning
A yearly allotment of no cost visits to the Spring Health network of therapists, coaches, and medication management providers for you and your dependents.
We offer competitive paid time off policies including vacation, sick leave and company holidays.
At 6 months tenure with Spring, we offer parental leave of 18 weeks for birthing parents and 16 weeks for non-birthing parents.
Access to Noom, a weight management program—based in psychology, that’s tailored to your unique needs and goals.
Access to fertility care support through Carrot, in addition to $4,000 reimbursement for related fertility expenses.
Access to Wellhub, which connects employees to the best options for fitness, mindfulness, nutrition, and sleep in one subscription
Access to BrightHorizons, which provides sponsored child care, back-up care, and elder care
Up to $1,000 Professional Development Reimbursement a year.
$200 per year donation matching to support your favorite causes.

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Hard Skills & Tools

lifecycle marketinggrowth marketingmarketing automationA/B testingmultivariate testingsegmentation strategiesdata analysiscampaign optimizationKPI establishmentreporting frameworks

Soft Skills

team managementcross-functional collaborationanalytical skillsprocess managementresults-driven mindsetcontinuous optimizationcommunication skillsmentorshipinnovationproblem-solving