Lifecycle Marketing Manager, Campaign Production

Spring Health

Lifecycle Marketing Manager at Spring Health executing member lifecycle marketing programs. Building campaigns in Iterable and maintaining quality across campaign work.

Posted 5/4/2026full-timeNew York City • New York • 🇺🇸 United StatesMid-LevelSenior💰 $93,500 - $117,900 per yearWebsite

About the role

Key responsibilities & impact

Execute campaign builds in Iterable across ad-hoc sends, multi-step journeys, and triggered programs, working within architectures and frameworks established by the Production Lead.
Support the customization queue by building and QA'ing customization requests.
Apply segmentation, personalization logic, and conditional content as defined in briefs and templates.
Maintain and contribute to QA checklists, ensuring every build is reviewed against a consistent bar before it reaches a member inbox.
Support agency-managed work by reviewing outputs and flagging quality or spec concerns for the Lead to address.
Document campaign builds, segment logic, and content decisions to support team knowledge and repeatability.

Requirements

What you’ll need

3-5+ years of experience in lifecycle, CRM, or marketing operations with hands-on campaign execution.
Experience building in Iterable or a comparable lifecycle platform (Braze, Customer.io); Iterable strongly preferred.
Solid grasp of segmentation logic, personalization tokens, and triggered journey fundamentals.
Strong attention to detail and comfort managing multiple builds simultaneously.
Organized and proactive, surfaces blockers early and closes the loop without being asked.
Eager to learn production best practices and grow toward greater ownership over time.
Experience in B2B SaaS, PLG, or B2B2C environments preferred.

Benefits

Comp & perks

Health, Dental, Vision benefits start on your first day at Spring.
You and your dependents also receive access to One Medical.
Accounts HSA and FSA plans are also available, with Spring contributing up to $1K for HSAs, depending on your plan type.
Employer sponsored 401(k) match of up to 2% for retirement planning.
A yearly allotment of no cost visits to the Spring Health network of therapists, coaches, and medication management providers for you and your dependents.
We offer competitive paid time off policies including vacation, sick leave and company holidays.
At 6 months tenure with Spring, we offer parental leave of 18 weeks for birthing parents and 16 weeks for non-birthing parents.
Access to Noom, a weight management program.
Access to fertility care support through Carrot, in addition to $4,000 reimbursement for related fertility expenses.
Access to Wellhub, which connects employees to the best options for fitness, mindfulness, nutrition, and sleep in one subscription.
Access to BrightHorizons, which provides sponsored child care, back-up care, and elder care.
Up to $1,000 Professional Development Reimbursement a year.
$200 per year donation matching to support your favorite causes.

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

campaign executionsegmentation logicpersonalization tokenstriggered journey fundamentalsQA processes

Soft Skills

attention to detailorganizational skillsproactive problem solvingcommunication