Spring Health

Director, Member Engagement Strategy

Spring Health

full-time

Posted on:

Origin:  • 🇺🇸 United States • New York

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Salary

💰 $173,110 - $216,390 per year

Job Level

Lead

Tech Stack

Spring

About the role

  • Lead the Member Engagement Strategy team responsible for delivering tailored marketing strategies to drive enrollment, activation, and utilization across our customers.
  • Develop and scale systems, playbooks, and measurement frameworks to ensure our member marketing strategies are both personalized and operationally repeatable.
  • Serve as the strategic engagement marketing voice in customer conversations, partnering with Strategic Account Managers and Customer Success to align on goals, progress, and strategies.
  • Translate complex data into actionable recommendations for both internal stakeholders and external partners, with a strong focus on influencing decision-making and optimizing outcomes.
  • Collaborate cross-functionally to bring strategies to life and ensure alignment across member touchpoints.
  • Build and manage a high-performing team, providing mentorship, clarity, and accountability.
  • Drive continuous improvement through experimentation, feedback loops, and adoption of best practices across customer cohorts.

Requirements

  • 8+ years of experience in B2B2C marketing, with at least 3 years in a team leadership role.
  • Proven track record of developing and executing enterprise engagement strategies that drive measurable outcomes.
  • Strong storytelling and communication skills, with the ability to translate data into compelling insights for both internal and external audiences.
  • Demonstrated success leading cross-functional initiatives in complex, high-stakes environments.
  • Deep empathy for member and customer needs, with a passion for designing strategies that reflect population-level nuance.
  • Expertise in marketing platforms (e.g., Iterable, Braze) and analytics tools (e.g., Looker, Amplitude).
  • Experience in healthcare, benefits, or regulated industries is a strong plus.
  • Passion for mental health and alignment with Spring Health’s mission to eliminate every barrier to care.