Growth Marketing

• Lead and scale the Member Engagement Strategy and Channel Marketing teams, setting vision, priorities, and goals.
• Define the operating model for driving member growth and establish a culture of experimentation, rigor and accountability.
• Partner cross-functionally with Sales, Customer Success, Product, and BI to ensure alignment on member engagement and revenue goals.
• Drive performance against Spring’s core growth KPIs.
• Build and execute vertical-specific engagement strategies that resonate with customer priorities.
• Focus the member engagement strategy team on opportunities that drive member enrollment, activation and retention.
• Act as the strategic marketing partner to senior Sales and Customer Success leaders.
• Own Spring’s channel strategy across lifecycle marketing, print, mail, performance marketing and events.
• Ensure channels are optimized for scale, reliability, and measurable ROI.
• Drive innovation by testing new formats, tools, and workflows that expand Spring’s reach and impact.
• Deliver quarterly member acquisition and revenue targets, improve funnel conversion, and create a predictable operating rhythm with Product, Sales, and CS.

Senior Director, Member Growth

Growth Marketing Manager

Freelance Platform Growth Partner

Enterprise Growth Director

Growth Marketer

Growth Marketing Manager