Spring Health

Senior Director, Member Growth

Spring Health

full-time

Posted on:

Origin:  • 🇺🇸 United States • New York

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Salary

💰 $199,090 - $248,860 per year

Job Level

Senior

Tech Stack

Spring

About the role

  • Lead and scale the Member Engagement Strategy and Channel Marketing teams, setting vision, priorities, and goals.
  • Define the operating model for driving member growth and establish a culture of experimentation, rigor and accountability.
  • Partner cross-functionally with Sales, Customer Success, Product, and BI to ensure alignment on member engagement and revenue goals.
  • Drive performance against Spring’s core growth KPIs.
  • Build and execute vertical-specific engagement strategies that resonate with customer priorities.
  • Focus the member engagement strategy team on opportunities that drive member enrollment, activation and retention.
  • Act as the strategic marketing partner to senior Sales and Customer Success leaders.
  • Own Spring’s channel strategy across lifecycle marketing, print, mail, performance marketing and events.
  • Ensure channels are optimized for scale, reliability, and measurable ROI.
  • Drive innovation by testing new formats, tools, and workflows that expand Spring’s reach and impact.
  • Deliver quarterly member acquisition and revenue targets, improve funnel conversion, and create a predictable operating rhythm with Product, Sales, and CS.

Requirements

  • 10+ years of progressive marketing experience, including at least 5 years leading multi-disciplinary growth or engagement teams.
  • Ability to set vision while also driving execution in complex, cross-functional environments.
  • Deep understanding of lifecycle marketing, channel optimization (email, SMS, paid, events), and experimentation frameworks.
  • Track record of partnering with large, complex customers to drive adoption, retention, and revenue expansion.
  • Comfort with funnel analytics, growth KPIs, and marketing technology platforms (e.g., Iterable, Braze, paid media).
  • History of developing high-performing teams and scaling organizations through strong leadership, clarity, and accountability.
  • Experience in healthcare, benefits, or other regulated industries is highly valued but not required.
  • Passion for mental health and commitment to Spring Health’s mission.