Member Growth Performance Marketing Manager
Spring Health
full-time
Posted on:
Location Type: Hybrid
Location: New York City • New York • 🇺🇸 United States
Visit company websiteSalary
💰 $97,680 - $122,100 per year
Job Level
Mid-LevelSenior
About the role
- Execute and optimize performance marketing campaigns across paid search, social, SEO/SEM, and other digital channels.
- Monitor and report on key performance metrics, budgets, and pacing to ensure efficient use of spend.
- Implement changes to campaigns based on real-time performance data and testing insights.
- Support A/B and multivariate testing to improve creative, targeting, bidding strategies, and landing page performance.
- Collaborate with cross-functional partners (e.g., design, analytics, product) to ensure campaign alignment with growth objectives and measurement frameworks.
- Maintain up-to-date knowledge of performance marketing tools, platforms, and best practices, especially within healthtech and regulated industries.
- Assist in preparing campaign reports and insights for internal stakeholders.
Requirements
- 5+ years of performance marketing experience driving growth across paid search / SEO / SEM / digital
- Strong analytical chops; you’re comfortable digging into data and surfacing actionable insights.
- Strong understanding of behavioral and personalized marketing tactics.
- Strong communication and collaboration skills, with experience working cross-functionally.
- Creative and resourceful, with a strong bias for action and testing.
- A genuine passion for mental health and a respect for the people behind the metrics.
Benefits
- Health, Dental, Vision benefits start on your first day at Spring. You and your dependents also receive access to One Medical accounts HSA and FSA plans are also available, with Spring contributing up to $1K for HSAs, depending on your plan type.
- Employer sponsored 401(k) match of up to 2% for retirement planning
- A yearly allotment of no cost visits to the Spring Health network of therapists, coaches, and medication management providers for you and your dependents.
- We offer competitive paid time off policies including vacation, sick leave and company holidays.
- At 6 months tenure with Spring, we offer parental leave of 18 weeks for birthing parents and 16 weeks for non-birthing parents.
- Access to Noom, a weight management program—based in psychology, that’s tailored to your unique needs and goals.
- Access to fertility care support through Carrot, in addition to $4,000 reimbursement for related fertility expenses.
- Access to Wellhub, which connects employees to the best options for fitness, mindfulness, nutrition, and sleep in one subscription
- Access to BrightHorizons, which provides sponsored child care, back-up care, and elder care
- Up to $1,000 Professional Development Reimbursement a year.
- $200 per year donation matching to support your favorite causes.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
performance marketingpaid searchSEOSEMA/B testingmultivariate testingdata analysiscampaign optimizationbudget managementdigital marketing
Soft skills
analytical skillscommunication skillscollaboration skillscreativityresourcefulnessbias for actioninsight generationcross-functional teamworkproblem-solvingpassion for mental health