Marketing

• Build and optimize automated workflows across the full journey, from awareness and eligibility through enrollment, participation, and retention.
• Create multi-channel campaigns (email, SMS, push, in-app, direct mail) that drive meaningful member action and improve treatment adherence.
• Partner closely with Product, Care Operations, Member Engagement, and Clinical partners to ensure campaigns accurately reflect each program’s goals and pathways.
• Use behavioral, demographic, and program-level signals to personalize messaging and guide members to the right next step in their care journey.
• Manage a coordinated campaign calendar for program launches, awareness moments, educational content, and ongoing support communications.
• Draft clear, empathetic, action-oriented content that helps members understand what to expect and reduces friction in accessing care.
• Integrate webinars, learning content, and resource-based education into the Specialty Care lifecycle to deepen program engagement.
• Maintain an experimentation mindset, testing creative, segmentation, timing, and workflow design to maximize engagement and enrollment.
• Collaborate with Analytics to interpret funnel performance, identify friction points, and inform future roadmap decisions.
• Leverage AI tools to streamline content development, QA processes, and reporting workflows where appropriate.
• Ensure alignment with Specialty Care program owners, Product teams, and Member Engagement to deliver cohesive and accurate member experiences.
• Work closely with Marketing Ops and Martech to ensure strong execution, clean data flows, proper instrumentation, and reliable automations.
• Provide structured updates, campaign recaps, and performance insights to cross-functional stakeholders.
• Use martech platforms (Iterable preferred) and CRM/data integrations to enhance targeting, segmentation, and behavioral-trigger logic.
• Monitor and analyze performance across all stages, awareness, enrollment, adherence, and retention, and translate insights into iterative improvements.
• Ensure all campaigns maintain high-quality QA standards, proper tagging, and accurate performance reporting.

Lifecycle Marketing Manager – Specialty Care

Associate Director, Field Marketing

SVP, Consumer Marketing

Marketing Intern

Customer Marketing Manager