Corporate Strategy Associate
Endeavor
Member Engagement Strategy Lead
Spring Health
full-time
Posted on:
Location Type: Hybrid
Location: New York City • New York • 🇺🇸 United States
Visit company websiteSalary
💰 $147,140 - $183,930 per year
Job Level
Senior
Tech Stack
Spring
About the role
- Partner with Strategic Account Managers and other stakeholders to co-own member marketing outcomes for Spring Health's most high-impact customers.
- Develop and deliver personalized, data-informed member marketing playbooks that reflect each customer's unique population needs, benefits ecosystem, and business goals.
- Translate complex engagement data into clear, actionable insights for customers, helping them understand what’s working, where improvements are needed, and why specific tactics will drive results.
- Lead implementation marketing strategy for strategic customer launches—ensuring timely, effective go-to-market execution and driving early enrollment and activation.
- Build strategic remediation plans for customers falling short of enrollment or utilization targets; identify root causes and define tactical solutions to get back on track.
- Work closely with Core Customer Marketing and Lifecycle Marketing to ensure personalized strategies are scalable and executable across teams.
- Act as a trusted marketing advisor to customers, educating them on best practices and advocating for strategies that align to shared success metrics.
- Track, report, present, and program manage performance metrics with clarity and consistency, reinforcing the value of Spring Health’s marketing approach to both internal and external stakeholders.
- Navigate seamless between smoothly from customer-facing strategy sessions to deep-dive tactical collaboration
Requirements
- 8+ years of experience in B2B2C or customer marketing, ideally in healthcare, benefits, or a mission-driven, high-growth environment. Extra bonus if you’ve had experience marketing to health plan populations, working with health plans, and/or driving member acquisition amongst hard to reach populations.
- Proven success creating and executing marketing strategies that drive measurable outcomes (e.g. activation, engagement, revenue) for large enterprise accounts.
- Strong storytelling and communication skills; ability to present data-driven insights in a compelling, customer-centric way.
- Deep empathy for customer and member needs, with a track record of developing nuanced, tailored strategies that consider complex population dynamics.
- Highly collaborative and comfortable working cross-functionally with account teams, marketers, and product leaders.
- Self-starter with a strong sense of ownership, attention to detail, and ability to navigate ambiguity.
- Passionate about mental health and driven by mission-oriented work.
- Comfort working with marketing automation platforms, preferably Iterable.
Benefits
- Health, Dental, Vision benefits start on your first day at Spring. You and your dependents also receive access to One Medical accounts HSA and FSA plans are also available, with Spring contributing up to $1K for HSAs, depending on your plan type.
- Employer sponsored 401(k) match of up to 2% for retirement planning
- A yearly allotment of no cost visits to the Spring Health network of therapists, coaches, and medication management providers for you and your dependents.
- We offer competitive paid time off policies including vacation, sick leave and company holidays.
- At 6 months tenure with Spring, we offer parental leave of 18 weeks for birthing parents and 16 weeks for non-birthing parents.
- Access to Noom, a weight management program—based in psychology, that’s tailored to your unique needs and goals.
- Access to fertility care support through Carrot, in addition to $4,000 reimbursement for related fertility expenses.
- Access to Wellhub, which connects employees to the best options for fitness, mindfulness, nutrition, and sleep in one subscription
- Access to BrightHorizons, which provides sponsored child care, back-up care, and elder care
- Up to $1,000 Professional Development Reimbursement a year.
- $200 per year donation matching to support your favorite causes.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
B2B2C marketingcustomer marketingmarketing strategydata analysisperformance metricsmember acquisitionengagement strategiesactivation strategiesstorytellingtactical solutions
Soft skills
communication skillscollaborationempathyownershipattention to detailnavigating ambiguitycustomer-centric approachstrategic thinkingproblem-solvingadvocacy
