Senior Enterprise Marketing Manager
SPREAD GmbH
full-time
Posted on:
Location Type: Hybrid
Location: Berlin • Germany
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Job Level
Tech Stack
About the role
- Design and execute marketing programs that create and accelerate enterprise pipeline in named Tier-1 accounts across automotive, defense, and industrial verticals in DACH and Europe.
- Use AI and automation across your workflows to scale personalization, generate content variants, automate reporting and follow-up, and increase output without adding headcount.
- Build and run ABX plays for priority accounts, including persona-specific targeting, multi-touch sequences, and coordinated entry narratives aligned with Sales.
- Own the strategy, audience, KPIs, and quality bar for curated executive events such as roundtables, briefings, and industry salons.
- Represent SPREAD at select industry moments where engineering leaders and decision-makers gather, with a clear account activation plan and measurable pipeline outcomes.
- Partner closely with RevOps to operationalize tracking, attribution, and automation, while you define KPI standards and iterate based on performance data.
- Collaborate with Product Marketing on positioning, content, and enablement that resonates with deeply technical buyers navigating software-defined product complexity.
Requirements
- 5+ years in B2B enterprise marketing, demand generation, or ABX in technical SaaS, engineering software, or industrial technology.
- Direct experience marketing to engineering leaders, R&D executives, or C-level decision-makers in automotive, aerospace, defense, industrial manufacturing, or IoT.
- An engineering degree or deep, demonstrable experience marketing to engineers.
- Proven track record of building enterprise pipeline through account-based programs that support 100K+ ACV motions and long sales cycles.
- Comfortable in executive-level settings.
- Experience in enterprise solution selling environments where the target buyers are large OEMs or Tier 1 suppliers.
- Hands-on experience using AI tools for content generation, campaign personalization, analytics, or workflow automation in a marketing context.
- Confidence working with data and partnering with RevOps to set up clean measurement and reporting.
- Fluent English required.
- German language skills at B2 or higher are a strong plus.
Benefits
- Mobility and wellbeing support through a Deutschlandticket mobility budget and an Urban Sports partnership.
- Time off and flexibility with 30 vacation days, workation options, and one paid volunteering day per year.
- In-office perks including lunch provided three times per week.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
B2B enterprise marketingdemand generationaccount-based experience (ABX)content generationcampaign personalizationanalyticsworkflow automationpipeline buildingsales cycle managementengineering marketing
Soft Skills
executive communicationcollaborationstrategic thinkingdata-driven decision makingaudience targetingevent managementrelationship buildingadaptabilityproblem-solvingleadership