Senior Enterprise Marketing Manager

SPREAD GmbH

Senior Enterprise Marketing Manager driving marketing programs for SPREAD’s AI-native platform in DACH and Europe. Collaborate closely with Sales to accelerate pipeline growth through strategic campaigns.

Posted 4/13/2026full-timeBerlin • 🇩🇪 GermanySeniorWebsite

Tech Stack

Tools & technologies

IoT

About the role

Key responsibilities & impact

Design and execute marketing programs that create and accelerate enterprise pipeline in named Tier-1 accounts across automotive, defense, and industrial verticals in DACH and Europe.
Use AI and automation across your workflows to scale personalization, generate content variants, automate reporting and follow-up, and increase output without adding headcount.
Build and run ABX plays for priority accounts, including persona-specific targeting, multi-touch sequences, and coordinated entry narratives aligned with Sales.
Own the strategy, audience, KPIs, and quality bar for curated executive events such as roundtables, briefings, and industry salons.
Represent SPREAD at select industry moments where engineering leaders and decision-makers gather, with a clear account activation plan and measurable pipeline outcomes.
Partner closely with RevOps to operationalize tracking, attribution, and automation, while you define KPI standards and iterate based on performance data.
Collaborate with Product Marketing on positioning, content, and enablement that resonates with deeply technical buyers navigating software-defined product complexity.

Requirements

What you’ll need

5+ years in B2B enterprise marketing, demand generation, or ABX in technical SaaS, engineering software, or industrial technology.
Direct experience marketing to engineering leaders, R&D executives, or C-level decision-makers in automotive, aerospace, defense, industrial manufacturing, or IoT.
An engineering degree or deep, demonstrable experience marketing to engineers.
Proven track record of building enterprise pipeline through account-based programs that support 100K+ ACV motions and long sales cycles.
Comfortable in executive-level settings.
Experience in enterprise solution selling environments where the target buyers are large OEMs or Tier 1 suppliers.
Hands-on experience using AI tools for content generation, campaign personalization, analytics, or workflow automation in a marketing context.
Confidence working with data and partnering with RevOps to set up clean measurement and reporting.
Fluent English required.
German language skills at B2 or higher are a strong plus.

Benefits

Comp & perks

Mobility and wellbeing support through a Deutschlandticket mobility budget and an Urban Sports partnership.
Time off and flexibility with 30 vacation days, workation options, and one paid volunteering day per year.
In-office perks including lunch provided three times per week.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

B2B enterprise marketingdemand generationaccount-based experience (ABX)content generationcampaign personalizationanalyticsworkflow automationpipeline buildingsales cycle managementengineering marketing

Soft Skills

executive communicationcollaborationstrategic thinkingdata-driven decision makingaudience targetingevent managementrelationship buildingadaptabilityproblem-solvingleadership