SPREAD GmbH

VP Marketing – GTM Strategy

SPREAD GmbH

full-time

Posted on:

Location Type: Remote

Location: Remote • 🇩🇪 Germany

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Job Level

Lead

About the role

  • Define SPREAD’s market narrative, positioning, and target segments
  • Design go-to-market strategies for key industries and accounts, in collaboration with Sales and Product
  • Build an integrated marketing engine across thought leadership, ABM, demand, and product marketing
  • Lead and develop a multi-disciplinary marketing & BD team with clear priorities, metrics, and operating rhythm
  • Prepare executive-ready GTM plans and updates
  • Own the Engineering Intelligence narrative
  • Shape a content strategy using POV pieces, case studies, and talks
  • Represent SPREAD at selected industry events
  • Maintain a structured view of each strategic account
  • Oversee integrated campaigns across content, events, digital, and partnerships
  • Define the core metrics for marketing effectiveness
  • Hire, coach, and develop a high-performing team

Requirements

  • 8–12+ years in B2B software or industrial technology
  • Experience designing or leading GTM strategy for high-ACV, multi-stakeholder deals
  • Proven track record of working closely with Sales and Product on shared pipeline and revenue goals
  • Exposure to technical or engineering-driven products (platforms, data/AI, industrial or engineering tools)
  • Ability to break down ambiguous GTM questions into clear analyses and decision options
  • Strong storytelling and communication skills
  • Comfortable with data and metrics
  • Able to move between strategy and hands-on work
  • Skilled at cross-functional collaboration
  • Proven ability to build and lead teams
Benefits
  • Remote-friendly
  • Work from customer sites when needed

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
go-to-market strategyB2B softwarehigh-ACV dealsdata analysiscontent strategycampaign managementmetrics definitionengineering-driven productsABMdemand marketing
Soft skills
storytellingcommunicationcross-functional collaborationteam leadershipstrategic thinkingcoachingproblem-solvingadaptabilityanalytical skillsinterpersonal skills