Content Performance Analyst

Spotlight Sports Group

Senior Content Performance Analyst driving data-informed content strategy and performance analysis at Spotlight Sports Group. Collaborating with editorial teams to optimize audience growth and retention strategies.

Posted 7/30/2026full-timeLondon • 🇬🇧 United KingdomMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates strong technical analytical skills with proficiency in SQL and experience with product analytics tools, while effectively communicating insights to editorial teams. Capable of driving subscriber growth through data-driven decision-making and building data literacy within the content department.

Highest-signal resume keywords

SQLProduct Analytics ToolsCohort Retention AnalysisAI Tools in AnalyticsAmplitude

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Technical Analytical SkillsCohort RetentionLifecycle AnalysisData AnalysisPerformance Analysis

Soft Skills

Communication SkillsCuriosityIndependencePrioritization

Tools & Technologies

AI ToolsData WarehouseAmplitude

Industry Keywords

Subscription BusinessPublishingMediaContent StrategyAudience Engagement

Tech Stack

Tools & technologies

SQL

About the role

Key responsibilities & impact

Own performance analysis across all content and product formats providing deep, cross-cutting analysis that shapes content and product strategy across the business
Build and maintain analysis of user-level engagement joined to audience persona and subscription lifecycle, establishing what drives acquisition, engagement, retention and churn
Design and test hypotheses in support of the subscriber growth plan, framing the question, running the analysis and presenting a clear answer
Work closely with senior editors and desk leaders, understanding their priorities, translating analysis into practical editorial recommendations and challenging assumptions with evidence
Provide the performance input into regular editorial reviews, supporting decisions on which content and formats to stop, start or scale
Develop and curate our self-serve reporting environment so that editors have trustworthy, relevant data at the point of decision
Use and develop AI tools to scale analysis and reporting, automating routine performance work and building systems that deliver insight to editors in the flow of their day
Safeguard the quality of editorial performance data, owning metric definitions, ensuring consistency across platforms and identifying where numbers cannot be relied on
Build the evidence base behind major content investment decisions, including our premium subscription proposition
Build editorial capability in using performance data, coaching editors and desk leaders to interpret and act on insight confidently as part of everyday decision-making
Work with colleagues across the Data Intelligence Unit to develop the underlying data capability the role depends on
Communicate findings clearly and regularly to editors, journalists and non-editorial stakeholders
Partner with the Subscriptions Director on the subscriber growth plan, ensuring performance analysis directly informs subscription and retention strategy as well as editorial decisions

Requirements

What you’ll need

Strong technical analytical skills, including SQL and experience working directly with a modern data warehouse and product analytics tools
Experience analysing subscription or membership businesses, including cohort retention, lifecycle analysis and the drivers of churn
A track record of analysis that has changed decisions, not only reported on them
Practical experience using AI tools in analytical work, and an interest in how they can be applied to reporting and insight at scale
Experience with Amplitude (or similar product analytics platforms), with the ability to help build data literacy within the content department
Confidence working with senior non-technical colleagues, explaining analysis in plain language and holding a position under challenge
Genuine curiosity about content and audiences, and an interest in how good journalism performs
Comfortable setting priorities and working independently within an agreed plan
Experience in publishing, media or another subscription business is desirable
Experience building AI-assisted reporting or automation is desirable
Knowledge of racing and sports betting is welcome but not essential

Benefits

Comp & perks

private medical insurance
excellent parental leave
working globally policy
mental health support
assistance programs
social gatherings
pension scheme
various other benefit schemes
birthdays off work
25 days of holiday per year
life assurance
exclusive perks like the Star card
Step Further Awards to recognise dedication
Season Ticket Loan and Cycle to Work Scheme for hybrid workers
complimentary access to Racing Post Members Club