Creator Campaign Specialist

Spotlight Media

Creator Campaign Specialist managing TikTok Shop content performance and strategy for brands. Conducting research and writing content briefs to drive creator campaigns.

Posted 7/23/2026full-timeNew York City • New York • 🇺🇸 United StatesJunior💰 $65,000 - $75,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in managing TikTok Shop campaigns, including content research, brief writing, and performance analysis. Strong analytical skills are essential for evaluating video performance and providing actionable feedback to creators.

Highest-signal resume keywords

Campaign ManagementContent Brief WritingPerformance AnalysisRelationship ManagementData-Driven Decision Making

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Content ResearchCreative Brief WritingVideo Performance TrackingAnalytical ReasoningCampaign Strategy Development

Soft Skills

Strong CommunicationConsistent Follow-ThroughProfessionalismFeedback DeliveryOwnership

Tools & Technologies

CruvaGrowi

Industry Keywords

TikTok ShopShort-Form ContentCreator ManagementEngagement AnalysisContent Strategy

About the role

Key responsibilities & impact

Research top-performing TikTok Shop content in our categories on an ongoing basis, breaking down hooks, angles, structure, and pacing, and building a working library of what converts and the reasons why
Write creative content briefs that are specific, testable, and grounded in that research, where every recommended angle has a clear rationale behind it
Manage retainer campaigns from start to finish, including creator selection support, brief delivery, timeline management, and consistent follow-up until every contracted video is posted
Review each draft against its brief and either approve it, provide precise revision notes, or reject it, while keeping creators on schedule and maintaining strong working relationships
Track how videos perform relative to the briefs behind them, report results to the team weekly, and apply what you learn to the next round of briefs
Work within our campaign tools, including Cruva and Growi, so that the status of every campaign remains visible to the team in real time

Requirements

What you’ll need

Looking for meaningful ownership and direct feedback early rather than waiting years for either
Genuinely interested in short-form content, with the ability to articulate why one video works and another does not in terms that go deeper than surface-level engagement
A strong writer whose briefs are clear enough that a creator can deliver the right video on the first attempt without additional back-and-forth
Analytical by nature, preferring to reason from performance data rather than personal taste, and willing to change your position when the numbers point in a different direction
Consistent in your follow-through, since campaigns tend to fall apart through silence and this role depends on someone who keeps every thread moving
Able to hold a high quality standard while remaining professional and considerate with creators, giving direct feedback without damaging the relationship
Based in New York City or prepared to relocate, as this role is intentionally in-person given the mentorship and exposure it is built around

Benefits

Comp & perks

Offers Bonus 📊 Check your resume score for this job Improve your chances of getting an interview by checking your resume score before you apply. Check Resume Score