Social Media Manager, Campaigns & Platform Strategy

Spotify

Spotify Social Media Manager leading @ThisIsSpotify campaigns, X strategy, and corporate social communications. Coordinating cultural tentpoles, agencies, and cross-functional teams for Spotify’s global audience.

Posted 9/3/2026full-timeNew York City • New York • 🇺🇸 United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in social media management with a focus on campaign execution, platform strategy, and content creation. Proven ability to lead cross-functional teams and manage agency relationships while delivering impactful social campaigns for major brands.

Highest-signal resume keywords

Social Media ManagementCampaign ExecutionVideo Editing ProficiencyCross-Functional CollaborationContent Strategy Development

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Social Media StrategyCampaign AnalysisContent CreationCopywritingEditingTimeline ManagementReal-Time Trend ResponsePlatform ExpertiseAsset CreationPerformance Tracking

Soft Skills

Strong Writing SkillsCultural InstinctsCommunication SkillsLeadershipCollaboration

Tools & Technologies

XInstagramTikTokThreadsVideo Editing Software

Industry Keywords

Consumer BrandEntertainmentCorporate CommunicationsAgency ManagementCultural Moments

About the role

Key responsibilities & impact

Serve as day-to-day campaign lead for social across tentpole and always-on campaigns, managing execution from creative briefing through post-mortem
Translate overarching campaign strategy into actionable social plans with timelines, deliverables, and ownership
Coordinate with REVERB and other external agency partners on asset creation, feedback cycles, and delivery schedules
Lead campaign war rooms during peak moments, ensuring real-time content is on-brand, on-strategy, and approved
Support communications strategy and execution for Wrapped and other major cultural tentpoles
Coordinate with marketing, editorial, creative, and global market teams
Run post-campaign analysis and provide performance insights, learnings, and recommendations
Reimagine @ThisIsSpotify’s presence on X and develop differentiated platform content strategy and voice
Create and publish X content, including real-time trend responses, campaign amplification, and always-on storytelling
Edit and produce short-form video content
Track performance and iterate on content strategy
Translate company news, executive messaging, and corporate narratives into social content
Develop social playbooks for earnings, policy announcements, Loud & Clear, and executive thought leadership
Craft copy for @ThisIsSpotify and executive channels aligned with broader communications strategy

Requirements

What you’ll need

5+ years of experience in social media management, focused on campaign execution and platform strategy
Proven track record leading social campaigns end-to-end for a major consumer brand or entertainment company
Deep expertise across Instagram, TikTok, X, Threads, and emerging platforms
Strong writing and editing skills for different platform voices and tones
Video editing proficiency
Experience managing agency and vendor relationships, including creative feedback and delivery workflows
Sharp cultural instincts and understanding of trending content
Ability to build and manage timelines, briefs, and cross-functional workflows
Comfortable working with senior leaders and cross-functional partners across multiple priorities
Experience with corporate or brand communications on social
Familiarity with real-time social strategy during large-scale cultural or company moments

Benefits

Comp & perks

Equal opportunity employer
Reasonable accommodations during the interview and application process
Flexibility to work where you work best
Hybrid work arrangement with 2–3 days per week in the office