Manager, Growth Creative Strategy – Markets & Subscribers

Spotify

Manager managing the full creative process for performance and lifecycle marketing at Spotify. Collaborating with marketing team to drive subscriber growth across channels.

Posted 5/14/2026full-timeRemote • New York • 🇺🇸 United StatesMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Lead end-to-end creative development for Paid Social (Meta, TikTok, Snapchat), Google (Demand Gen, Google App Campaigns), CTV, and lifecycle marketing channels from brief through final asset delivery, ensuring all creative is on-brand and optimized for conversion.
Build and maintain a creative review framework that defines who reviews what, at which stage, and against which criteria, creating clarity and consistency across teams.
Advocate for creative quality, going beyond brand guideline compliance to support work that is compelling, differentiated, and built to perform.
Develop a POV on creative volume and testing — how much creative is needed, what should be tested, and what is driving impact vs. generating noise.
Build an annual creative roadmap of themes, priorities, and focus areas that aligns both teams around a shared creative strategy and reduces reactive production.
Analyze creative performance metrics (CTR, CVR, CPA, etc.) to identify effective patterns and surface opportunities for improvement.
Synthesize test results into clear, actionable creative briefs and iteration roadmaps, and communicate findings to stakeholders across both teams.
Identify and implement automation and AI tools across the creative workflow, establishing a clear framework for where and when they should be used vs. where human creative judgment is essential.
Stay ahead of platform-specific creative best practices and emerging formats, and proactively incorporate them into the creative playbook.
Collaborate with media buyers and growth managers to ensure creative is aligned with investment strategy, platform algorithms, and audience targeting.

Requirements

What you’ll need

5+ years of experience in performance creative, growth marketing, or a related creative strategy role.
Track record of developing creative at scale across multiple markets and languages that drives measurable performance outcomes across paid and owned channels.
Familiar with platform-specific creative specs and best practices across Meta, TikTok, Snapchat, and Google.
Strong creative instincts and a high bar for quality.
Ability to provide clear, constructive feedback.
Experience with data interpretation and contribution to a test-and-learn framework.
Effective communicator who can translate performance data into creative direction.
Self-directed and organized, able to manage multiple workstreams in a fast-moving environment.
Comfortable using AI tools to support creative production.
Experience with creative automation or DCO platforms (e.g., Smartly, Celtra).
Detail-oriented and results-driven.

Benefits

Comp & perks

Spotify is an equal opportunity employer.
Inclusivity in the recruitment process.

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

performance creativegrowth marketingcreative strategydata interpretationcreative automationDCO platformscreative performance metricscreative testingcreative developmentcreative briefs

Soft Skills

creative instinctsconstructive feedbackeffective communicationself-directedorganizeddetail-orientedresults-driven