Communications Manager, Consumer Product – Culture

Spotify

Communications Manager crafting narratives around consumer and trend storytelling for Spotify. Engaging media and consumers through compelling stories in global culture.

Posted 4/30/2026full-timeNew York City • New York • 🇺🇸 United StatesMid-LevelSenior💰 $124,272 - $177,532 per yearWebsite

About the role

Key responsibilities & impact

spot emerging trends across music, culture, and consumer behavior, and turn them into timely, relevant stories that highlight Spotify’s role in shaping audio experiences
translate product features, launches, and listening insights into clear, compelling narratives for consumer, lifestyle, and tech audiences
develop and pitch proactive story ideas to media and creators across traditional press and digital platforms
build and maintain strong relationships with journalists, influencers, and cultural voices covering music, technology, and internet trends
partner with product, marketing, and insights teams to identify storytelling opportunities tied to user behavior, fandom, and discovery
craft narratives that make Spotify’s product ecosystem feel accessible, engaging, and culturally relevant
collaborate with social and editorial teams to extend earned stories into social-first formats across platforms like Instagram, TikTok, and X
support communications strategies around key cultural moments, product updates, and launches

Requirements

What you’ll need

6+ years of experience in communications, media relations, or cultural storytelling within media, tech, entertainment, or consumer brands
strong track record of pitching and landing consumer and culture stories across top-tier and emerging media
understanding of internet culture, social platforms, and how trends move across digital ecosystems
experience working across earned media and social storytelling
ability to collaborate effectively across communications, product, marketing, and insights teams
comfort in moving quickly, shaping ideas, and executing in fast-moving cultural moments
deep care about music, creators, and the evolving media landscape

Benefits

Comp & perks

health insurance
six-month paid parental leave
401(k) retirement plan
monthly meal allowance
23 paid days off
13 paid flexible holidays
paid sick leave

ATS Keywords

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Applicant Tracking System Keywords

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Soft Skills

collaborationrelationship buildingstorytellingpitchingcommunicationcreativityadaptabilitystrategic thinkingcultural awarenessinsight generation