Associate Director, CRM – Martech

Spotify

. Lead the strategy and execution of CRM and marketing technology to drive advertiser acquisition, engagement, retention, and revenue growth .

Posted 4/21/2026full-timeRemote • New York • 🇺🇸 United StatesSenior💰 $160,147 - $228,781 per yearWebsite

About the role

Key responsibilities & impact

Lead the strategy and execution of CRM and marketing technology to drive advertiser acquisition, engagement, retention, and revenue growth
Design and scale lifecycle marketing programs that improve through experimentation, automation, and continuous learning
Build and optimize audience segmentation, lead management, and campaign orchestration across channels
Own the CRM and Martech roadmap, ensuring tools and systems are integrated, scalable, and aligned with business goals
Partner with Product, Engineering, Data, and Sales to translate business needs into effective, data-driven marketing solutions
Drive adoption of AI and automation to improve personalization, efficiency, and speed of insight across marketing programs
Oversee measurement frameworks, attribution models, and reporting to enable clear, actionable decision-making
Lead and develop a high-performing team, creating clarity around priorities, ownership, and ways of working

Requirements

What you’ll need

10+ years of experience in CRM, lifecycle marketing, or marketing technology, ideally within a B2B or ads environment
5+ years of experience leading and developing teams, with a focus on building strong, collaborative cultures
experienced in designing and scaling lifecycle marketing programs that drive measurable business outcomes
hands on experience working within CRM and CDP ecosystems (e.g., Salesforce, mParticle) and how to leverage them effectively
comfortable working with data and analytics, and can translate insights into clear recommendations and actions
experience with experimentation frameworks and using testing to inform strategy and optimization
experience implementing emerging technologies, including AI, and how they can be applied to improve marketing effectiveness

Benefits

Comp & perks

health insurance
six-month paid parental leave
401(k) retirement plan
monthly meal allowance
23 paid days off
13 paid flexible holidays
paid sick leave

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

CRMlifecycle marketingmarketing technologyaudience segmentationlead managementcampaign orchestrationdata-driven marketingexperimentation frameworksAIanalytics

Soft Skills

leadershipteam developmentcollaborationcommunicationstrategic thinkingdecision-makingprioritizationownershipadaptabilityproblem-solving