Job Level
Senior
About the role
- Lead and grow Spotify Korea’s Social Marketing & Content team, providing vision, mentorship, and a roadmap for future team expansion
- Define Spotify’s social persona in Korea and set platform-specific strategies (Instagram, YouTube, Twitter/X, TikTok upon launch, and beyond)
- Own and lead tentpole campaigns and social-first activations, ensuring Spotify is a central voice in K-pop, K-music and Korean cultural conversations
- Influence and align cross-functional partners (Music, Comms, Marketing, Editorial, global teams, and external creators/agencies) around social-first thinking
- Partner with producers to develop creative-first, platform-native storytelling and editorial partnerships that resonate with Korean audiences and travel globally
- Act as Spotify’s cultural radar in Korea — identifying trends, fandom dynamics, and innovative formats that shape culture
- Amplify Korea’s cultural exports by shaping social storytelling that starts locally but travels globally — shaping Korean music, creators, fandoms influence in culture worldwide
- Champion data-led creativity: use insights not just to measure, but to shape strategy, test new formats, and demonstrate both cultural and business impact
- Serve as a point of excellence for social within APAC, collaborating closely with global teams to share learnings and elevate standards and be a key opinion leader and partner in Korea’s cultural export through music, video and audio
Requirements
- A strategic manager with a proven ability to set vision, build high-performing teams, and inspire people to deliver their best work
- You have at least 12+ years of experience in social and content marketing, including senior leadership roles driving strategy, creative, and execution in Korea
- Deep understanding of digital and social platforms, fandom behavior, and cultural conversations in Korea
- Experienced in building authority with fandoms, creators, and industry players, ensuring Spotify is seen as a central voice in K-pop and Korean culture
- Confident in using data and insights to shape creative, set goals, and measure both cultural and business impact
- Skilled at managing complex team member networks — from agencies and creators to cross-functional teams and global partners
- Naturally plugged into the internet, music, and fan culture — always on the pulse of trends, memes, and cultural moments
- Background in entertainment, gaming, music labels, media outlets, or tech is strongly preferred
- Native in Korean and proficient in English, with outstanding communication and storytelling skills
- Highly organized, adaptable, and comfortable leading in fast-paced, evolving environments