Sales

• Define and evolve the New Business go-to-market strategy across the US and Canada, ensuring Spotify grows its footprint across under-penetrated verticals.
• Lead, coach, and inspire a high-performing sales team focused on outbound excellence, pipeline acceleration, and first-time advertiser conversion.
• Build a disciplined prospecting culture, guiding your team to identify, qualify, and convert new advertisers into long-term partners.
• Develop and operationalize scalable acquisition strategies, including outreach frameworks, vertical narratives, performance storytelling, and new business playbooks.
• Manage and grow a portfolio of new business accounts, uncovering scalable entry points across audio, video, and programmatic solutions.
• Collaborate closely with Marketing, Vendor team, Sales Enablement and Product to develop competitive positioning, pitch materials, and high-converting narratives.
• Cultivate and deepen relationships with agencies, brands, and emerging decision-makers across North America.
• Represent Spotify at key industry events and new business summits to elevate awareness and generate qualified demand.
• Oversee pipeline health, forecasting, and lead-flow visibility using Salesforce and internal tools.
• Partner with cross-functional teams to build data-backed pitches that articulate compelling return on investment for prospective advertisers.
• Monitor marketplace shifts, competitor activity, and advertiser pain points to continuously refine Spotify’s new business strategy.
• Own revenue and pipeline-generation goals, ensuring the team meets quarterly net-new revenue targets, outbound activity benchmarks, and advertiser onboarding milestones.

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