Sporty Group

Performance Marketing Manager, Paid Social

Sporty Group

full-time

Posted on:

Location Type: Remote

Location: Anywhere in Europe

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About the role

  • Create and manage user acquisition campaigns across Meta, TikTok, X, and other paid social platforms for both web and app.
  • Manage end-to-end campaign operations from setup and budgeting to optimization with a focus on hitting performance goals (CPA, ROAS, LTV).
  • Manage the process of briefing creatives, particularly UGCs, both with internal and external creative production teams.
  • Support the social media team with boosted posts.
  • Continuously test and iterate on creatives, messaging, and audience strategies to maximize impact across social channels.
  • Collaborate with creative, analytics, BI, and product teams to launch and scale high-performing campaigns across diverse markets.
  • Monitor and analyze campaign performance using tools like AppsFlyer, Google Analytics, and internal dashboards, identifying actionable insights and growth opportunities.
  • Run structured A/B tests to validate hypotheses and improve funnel conversion at every stage.
  • Stay on top of paid social trends, platform updates, and emerging opportunities to ensure we remain ahead of the curve.
  • Build and maintain strong working relationships with platform reps to gain access to betas, insights, and strategic support.

Requirements

  • 3+ years of experience in performance marketing or user acquisition, with a strong focus on paid social channels such as Meta, TikTok, and Twitter.
  • Proven ability to manage campaigns across both web and app, driving measurable impact on key metrics like CPA, ROAS, and LTV.
  • Fluency in English is required; additional languages are a plus.
  • Deep expertise in Meta Ads Manager, TikTok Ads, and social performance tools; familiarity with AppsFlyer, Google Analytics, and marketing automation platforms.
  • Strong analytical mindset with confidence in interpreting data, building experiments, and scaling what works.
  • Solid understanding of the broader digital marketing mix, including creative strategy, funnel optimization, and cross-channel collaboration.
  • Comfortable working in a fast-paced, data-driven environment with close collaboration across creative, analytics, BI, and product teams.
Benefits
  • Quarterly bonuses
  • Flexible working hours
  • Top-of-the-line equipment
  • Referral bonuses
  • 28 days paid annual leave
  • Highly talented, dependable co-workers in a global, multicultural organisation
  • Our teams are small enough for you to be impactful
  • Our business is globally established and successful, offering stability and security to our Team Members
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
performance marketinguser acquisitioncampaign managementA/B testingdata analysisfunnel optimizationcreative strategybudgetingoptimizationmeasurable impact
Soft Skills
analytical mindsetcollaborationcommunicationrelationship buildingadaptabilitycreativityproblem-solvingstrategic thinkingattention to detailtime management