Sportsman's Guide

Social Media Manager, Content Distribution

Sportsman's Guide

full-time

Posted on:

Location Type: Remote

Location: Remote • 🇺🇸 United States

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Job Level

Mid-LevelSenior

Tech Stack

SaltStack

About the role

  • In this role, you will manage and grow Salt Strong’s entire social media ecosystem across Facebook, Instagram, TikTok, and YouTube.
  • You will track platform performance, identify growth opportunities, and support member acquisition by guiding social followers into the Salt Strong community.
  • This role directly supports our mission to help anglers learn, connect, and catch more fish through consistent, high-quality social media content.
  • You may also be responsible for managing the private Insider Community when the Community manager is away, this includes: daily publishing, Community engagement, moderating conversations, and ensuring a positive and educational experience for our audience.
  • Own daily social posting across Facebook Page, Facebook Group, Instagram, TikTok, YouTube Community Tab, and YouTube Shorts.
  • Publish a minimum of: 1 IG feed post per day + 5+ IG stories 1 FB Page post per day + 5+ FB stories 1–2 FB Group posts per week + 1 engagement-focused post 5–6 TikTok videos per week 2 YouTube Community posts per day 4 YouTube Shorts per week.
  • Source, organize, and schedule content from the internal content library, drive folders, blogs, and coach-submitted content.
  • Ensure posts follow Salt Strong’s brand voice, accuracy standards, community tone, and compliance expectations.
  • Collaborate with the Content Team to maintain a consistent weekly and monthly publish cadence.
  • Monitor and respond to comments across Facebook, Instagram, TikTok, and YouTube.
  • Moderate Facebook Pages and Groups, including approving/denying group requests, removing spam, hiding inappropriate comments, and escalating sensitive issues.
  • Respond to direct messages via Meta Business Suite and YouTube as appropriate, handing off technical questions to coaches when needed.
  • Maintain a positive, educational, respectful community atmosphere across all touchpoints.
  • Assist Customer Service and Shipping teams by identifying issues surfaced through social channels.
  • Execute consistent weekly growth strategies to increase followers, reach, impressions, engagement, and retention across all platforms.
  • Develop, test, and optimize new post formats, story styles, hooks, and engagement prompts.
  • Use data from analytics tools (Meta Insights, YouTube Studio, TikTok Analytics, HubSpot) to identify high-performing content and replicate success.
  • Identify trends, viral formats, fishing-related seasonal spikes, and relevant community conversations to maximize visibility.
  • Use UTM links, Google Campaign URL Builder, and HubSpot attribution tools to track conversions from social media to Salt Strong membership.
  • Monitor weekly conversions attributed to social channels and report performance trends.
  • Update and maintain the Social Media Scorecard to reflect follower growth, engagement metrics, posting consistency, and membership conversions.
  • Coordinate with Marketing and Operations to align social content with member promotions, launches, and key seasonal initiatives.
  • Upload YouTube Shorts and optimize metadata based on best practices (title, description, hashtags, CTAs).
  • Engage with comments on long-form YouTube videos to support community retention and viewer relationship building.
  • Work with the Content Lead (Alex) to align Shorts and Community Tab posts with long-form content releases.
  • Maintain and update content calendars across all platforms.
  • Track content performance weekly and provide summary analytics for the Content Team.
  • Assist with influencer social amplification when needed.
  • Support special projects (raffles, events, product launches, tackle promotions, webinars).
  • Attend internal meetings and communicate platform insights to guide content strategy.

Requirements

  • Consistently maintains the daily posting cadence across all platforms without gaps.
  • Demonstrates strong judgment when moderating communities, responding to comments, and handling sensitive issues.
  • Tracks and reports social performance accurately, using UTM links, platform analytics, and HubSpot attribution.
  • Shows steady, measurable improvement in follower growth, reach, engagement, and social-driven conversions.
  • Communicates effectively with the Content Team, Coaches, Customer Service, and Leadership.
  • Stays organized with content planning, scheduling, and asset management.
  • Proactively identifies new trends, formats, and opportunities to grow the brand’s reach.
  • Maintains a positive, solutions-oriented attitude and embraces feedback to continuously improve.
Benefits
  • Must have reliable internet, a quiet workspace, all necessary equipment will be provided to perform remote duties effectively.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
social media managementcontent schedulinganalytics trackingcommunity moderationengagement strategiescontent optimizationperformance reportingtrend analysispost format developmentconversion tracking
Soft skills
effective communicationorganizational skillsjudgmentproblem-solvingpositive attitudeadaptabilitycollaborationcreativityfeedback receptivenesscommunity engagement