Sportsman's Guide

Digital Marketing

• Landing Page Creation, Management, and Split Testing
• Sales and Order Form Creation, Management, and Split Testing
• Ad Script, Headline, and Copy Creation
• Post-Purchase Upsell Testing
• Email and SMS Workflow Creation and Split Testing
• Customer Acquisition Campaign and Offer Creation
• Lead Scoring Creation and Management
• Daily Email Management and Segmentation for Prospects
• Ad Analysis and Direction
• Directing the Graphic Design Team
• Coordinating with IT, Operations, and Customer Service

Digital Marketing Specialist