Lifecycle & Loyalty Marketing Specialist

Sport Clips Haircuts

Lifecycle & Loyalty Marketing Specialist at Sport Clips managing customer engagement and loyalty initiatives. Driving retention strategies through data-driven campaigns across various channels.

Posted 6/16/2026full-timeGeorgetown • Texas • 🇺🇸 United StatesJuniorMid-Level💰 $75,000 - $95,000 per yearWebsite

About the role

Key responsibilities & impact

Execute multi-channel lifecycle marketing campaigns across email, SMS, push notifications, in-app messaging, and loyalty channels
Manage campaigns from concept through execution, including segmentation, audience selection, offer setup, testing, deployment, and optimization
Serve as a power user of Braze and related customer engagement platforms
Support loyalty, retention, win-back, and promotional campaigns designed to increase customer frequency and lifetime value
Partner with Creative, Analytics, Operations, and Brand teams to align campaigns with business priorities and seasonal initiatives
Conduct A/B and multivariate testing to improve campaign performance, customer engagement, and conversion rates
Monitor campaign results and develop actionable insights and recommendations to improve retention, loyalty, and customer lifetime value
Leverage customer feedback, survey results, and behavioral data to continuously improve the customer experience
Maintain campaign calendars, project timelines, and execution processes to ensure flawless delivery
Collaborate with internal stakeholders and external partners to ensure campaigns are executed accurately, on time, and on brand

Requirements

What you’ll need

Bachelor's degree in Marketing, Business, Communications, or a related field
Minimum of 2 years of hands-on experience using Braze, including campaign creation and execution across email, SMS, push notifications, in-app messaging, and Canvases
2-4 years of experience in lifecycle marketing, CRM marketing, retention marketing, loyalty marketing, or customer engagement
Experience developing audience segmentation and personalization strategies using customer behavior and engagement data
Strong understanding of multi-channel customer journeys and marketing best practices across web and mobile platforms
Excellent project management skills with the ability to manage multiple campaigns and deadlines simultaneously
Strong communication and collaboration skills with experience working cross-functionally
Highly organized with exceptional attention to detail

Benefits

Comp & perks

Amazing Culture
Endless Opportunities
Innovative Training
Fun Contests & Rewards
State-of-the-Art Comforts
Medical Benefits & Paid Vacation*

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

lifecycle marketingcampaign managementaudience segmentationA/B testingmultivariate testingcustomer engagementpersonalization strategiesproject managementdata analysis

Soft Skills

communicationcollaborationorganizational skillsattention to detail

Certifications

Bachelor's degree in MarketingBachelor's degree in BusinessBachelor's degree in Communications