Splitero

Vice President of Marketing

Splitero

full-time

Posted on:

Location Type: Remote

Location: Remote • 🇺🇸 United States

Visit company website
✨ AI Apply
Apply

Salary

💰 $250,000 - $300,000 per year

Job Level

Lead

Tech Stack

Cloud

About the role

  • Develop and execute innovative, data-driven marketing campaigns to drive homeowner acquisition, engagement, and retention.
  • Lead marketing strategy and growth plans that align with Splitero growth goals, prioritizing scalable initiatives that lead us to become the top HEI choice among homeowners
  • Partner with Finance to forecast, monitor, and optimize the marketing budget
  • Manage an omnichannel approach and experimentation to constantly iterate and improve marketing strategy
  • Build and maintain reporting to measure marketing performance, identifying insights and actionable improvements.
  • Analyze marketing campaign success and homeowner demographics and data, identifying opportunities to refine marketing and sales strategies based on data-driven insights.
  • Work closely with Sales Leadership to align marketing efforts with sales objectives, enabling lead generation and conversion.
  • Collaborate with product teams to ensure consistent messaging and positioning across all touchpoints.
  • Monitor industry trends and competitor activities to inform marketing strategy and identify opportunities.

Requirements

  • 7+ years of experience leading marketing functions in the fintech, real estate, or mortgage sectors.
  • Proven experience scaling businesses through marketing strategy
  • Track record of managing $15M+ annual marketing budgets
  • Strong business acumen and strategic mindset, able to align departmental and organizational goals
  • Strong analytical skills: the ability to track and measure metrics, forecast performance and revenue, create reports, and present data to leadership
  • Deep understanding of homeowner acquisition, engagement, and retention strategies, including digital marketing, SEO, SEM, email marketing, and performance analytics
  • Experience managing and optimizing a marketing budget to ensure high ROAS while balancing short-term and long-term goals
  • Skilled in using marketing tools and platforms such as Salesforce Marketing Cloud, analytics dashboards, marketing automation tools, and ad platforms
  • Exceptional ability to articulate ideas, present data, and deliver compelling messaging internally and externally
  • Ability to pivot quickly due to changing priorities, goals, and circumstances
  • Comfortable communicating and building relationships in a remote-first environment
  • Desire to participate in a fast-paced growth-stage startup
  • Adaptability: Embraces changing circumstances with resiliency and positivity
  • Team-Oriented: Prioritizes collaboration, inclusivity, and teammate support

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
data-driven marketingmarketing strategyhomeowner acquisitionengagement strategiesretention strategiesdigital marketingSEOSEMperformance analyticsbudget management
Soft skills
business acumenstrategic mindsetanalytical skillscommunicationadaptabilityteam-orientedcollaborationrelationship buildingpresentation skillsresiliency