Splint Invest

Customer Lifecycle Lead – Investment Experience

Splint Invest

full-time

Posted on:

Location Type: Hybrid

Location: Zürich • Switzerland

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Job Level

Senior

About the role

  • You own the lifecycle layer of asset releases and reactivation, end to end.
  • Define and maintain inactive and semi-active user cohorts.
  • Bring inactive or less-active investors back into the app.
  • Decide when to communicate — and when not to.
  • Improve DAU and GMV without over-relying on constant monetary incentives.
  • Shape how investment opportunities are presented in communications.
  • Collaborate with the asset team to understand the investment thesis behind an asset.
  • Ensure investors understand why an opportunity matters and why now.
  • Position Splint Invest as a trusted asset manager and alternative investment platform.
  • Coordinate with product and asset teams on release sequencing.
  • Schedule and optimize release announcement emails and reminders.
  • Run structured experiments across messaging, timing, segmentation, incentives, and channel mix.
  • Measure impact on DAU, reactivation, and GMV.

Requirements

  • Experience working on lifecycle, retention, growth, or product engagement
  • Strong analytical thinking and comfort with experimentation
  • Ability to collaborate with product, asset, and marketing teams
  • Good judgement about relevance, timing, and user intent
  • Comfort owning outcomes, not just execution.
Benefits
  • Work at one of Switzerland’s Top 100 Startups, recognized for innovation in fintech.
  • Enjoy deep autonomy – you'll have ownership of your topic
  • Fast-track your learning: you'll be part of the marketing team but you’ll also collaborate closely with investment analysts, product, and leadership.
  • We value clear thinking, ownership, and good judgment over process and optics.
  • If you have a strong case, you’ll be trusted to act.
  • You’ll be part of a small, ambitious team building a category-defining investment platform, where your work has visible impact and compounds quickly.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
lifecycle managementuser cohort analysisdata analysisexperimentationgrowth strategiesproduct engagementcommunication strategyrelease sequencingimpact measurement
Soft Skills
analytical thinkingcollaborationjudgementuser intent understandingownership of outcomes