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About the role
Key responsibilities & impact- Own the INSTRUMENT growth funnel end-to-end: acquisition (across paid and owned channels), onboarding/activation, free-to-paid conversion, and retention.
- Define the growth hypotheses, design and run experiments (pricing, logged out web pages, onboarding, lifecycle messaging, in-product journeys), and combine quantitative and qualitative data to decide what scales.
- Partner closely with design to shape flows from first concept through to shipped experience. You have a strong enough design eye to catch what is off before it reaches engineering.
- Drive delivery alongside engineering: write crisp specs, run sprints, track progress, hold the quality bar.
- Track performance across your surfaces using our analytics platform, own event instrumentation, and use data to make sharp prioritization calls.
- Shape the product side of growth: identify the funnel gaps, propose the hypotheses and when to experiment vs when to ship, and surface the changes that move the needle.
- Use modern tools: AI assistants, research synthesizers, internal tooling, as a core part of how you work.
Requirements
What you’ll need- 5–8 years of product management experience, ideally in B2C SaaS subscription-based products
- Proven experience owning growth, lifecycle and funnel optimization initiatives with a strong track record of measurable business impact.
- Deep understanding of experimentation frameworks, analytics, and metrics-driven decision-making (A/B testing, cohort analysis, LTV, ARPS, conversion, retention).
- Strong product sense with the ability to balance customer experience, platform constraints, and business outcomes.
- Solid understanding of subscription economics and hybrid/usage-based pricing models.
- Excellent communication and cross-functional collaboration skills, with experience influencing without authority.
- Familiarity with lifecycle marketing and value-prop messaging
Benefits
Comp & perks- Competitive pay with annual reviews and equity opportunities.
- Unlimited PTO to recharge and thrive.
- Comprehensive medical, dental, and vision coverage for you and your dependents.
- 401(k) plan with immediate vesting and company match.
- 12 weeks of fully paid parental leave for non-birthing parents, and 18-20 weeks for birthing parents.
- Work remotely or connect at our office hubs and creative spaces worldwide.
- Annual learning budget, leadership programs, and team ambassador opportunities.
- Inclusive events, team meet-ups, and vibrant Employee Resource Groups.
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
A/B TestingCohort AnalysisLTVARPSConversion OptimizationRetention StrategiesLifecycle MarketingValue-Prop Messaging
Soft Skills
Excellent CommunicationCross-Functional CollaborationInfluencing Without Authority
