• Help internal and external clients add (complex) tracking and fix issues.
• Take initiative and enthusiasm to get tasks done.
• Figure out solutions by asking the right people, googling, and experimenting.
• Provide good enough data when the perfect setup isn't available.
• Communicate with internal and external teams to win buy-in, explain issues, and communicate progress.

Requirements

At least 4-5 years of experience in managing Google Tags (GTM) for web properties by overseeing implementation, coding, testing, and conducting ongoing maintenance.
At least 3-4 years of experience with website analytics tools i.e. Google Analytics, GA3/GA4.
Basic knowledge of JavaScript.
Proven experience in Google Analytics, Adobe Analytics, and Amplitude with a strong understanding of digital analytics and web traffic metrics.
Expert-level knowledge in Web Analytics (strategy, requirements, implementation, validation, reporting), specifically with Google Analytics.
Working knowledge of third-party tagging, pixel creation, etc.
Experience in transitioning GA accounts from UA to GA4.
Has native-level spoken and written English communication.

🔍 ATS Optimization Keywords
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Hard Skills

Google Tag Manager
Google Analytics
GA3
GA4
JavaScript
Adobe Analytics
Amplitude
web analytics
third-party tagging
pixel creation

Soft Skills

initiative
enthusiasm
problem-solving
communication
collaboration

GTM and Analytics Expert

Product Marketing Manager